INTRODUCTION 01 s KEY AUDIT FINDINGS t • What’s Working 02 • What’s Not Working AUDIT ANALYSIS & RECOMMENDATIONS • Audience Shifts n 03 • Message Shifts • Strategic Shifts • Content Shifts • Collaboration Shifts e BASELINES, BENCHMARKS & MEASUREMENTS • Survey Findings 04 • Google Analytics t • Media • Benchmarks n IMPLEMENTATION Priorities. People. Process. 05 APPENDIX o • Community & Educator Survey 06 • Website Change Examples c VOLUME PR & ENGAGEMENT SCIENCE LAB | 0 2 FOR IDAHO STEM ACTION CENTER