Framing Shifts Current frames vs recommended frames to maximize audience understanding and consideration FROM TO Workforce Development Partners in education, innovation, and growth for all Idaho STEM helps prepare students for thousands of Help your children find their passion, explore careers in STEM. Help your children find their their world, and think creatively passion, and explore their world Find out how your child can grow and have fun Sign your child up for _____ STEM program with STEM Idaho and are children are stronger when we Your child will make more money with STEM education share STEM success Support STEMAC through grants Join us and strengthen your organization in the process Contrast in Messages Words & Pictures in Action Use of Contrast Effect is a core Civil Influence Code as the mind creates meaning more simply, and quickly, with less friction and load, when presented using visual and verbal contrast. Sample Business & BEFORE STEM Community Headlines One answer to my problem Figuring it out alone What’s creating a better Answering a quiz question on paper future for Idaho's dairy and Being overwhelmed with a task agriculture producers? New Average first-job salary without STEM-degree ways to do things through STEM. Idaho potato farmers use AFTER STEM STEM every day to improve Many possible solutions to my problem their yields. Clean water. Abundant Figuring it out with my classmates/friends/coworkers energy. Strong Building a robot by trial and error infrastructure. STEM is or nailing a coding sequence everywhere. Dividing problems into small ‘bites’ and tackling them one by one Average first-job salary with STEM-degree VOLUME PR & ENGAGEMENT SCIENCE LAB | 2 1 FOR IDAHO STEM ACTION CENTER
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