Marketing Scheme of Work WAEC

MARKETING SS I FIRST TERM SUB-THEME 1: MEANING AND CONCEPT OF MARKETING K TOPIC PERFORMANCE CONTENT ACTIVITIES TEACHING AND EVALUATION E WE OBJECTIVES TEACHER STUDENTS LEARNING GUIDE RESOURCES 1 Introduction to Students should be able (1) Meaning of (1) Guides students Listen (1) Textbooks Students to: Marketing I to: marketing to explain the attentively. (2) Magazines (1) state the (1) define marketing. (2) Marketing terms: meaning of meaning of (2) explain various terms -needs marketing. marketing. in marketing. -wants (2) Explains various (2) identify four -demands marketing terms. marketing terms. -products -exchange -transaction -market -marketing management. 2 Introduction to Students should be able (1) Functions of Discussions the (1) Listen (1) Textbooks Students to: Marketing II to: marketing system: functions of attentively (2) Magazines State the main discuss the main -maximize consumption marketing. (2) Participate in (3) Chart functions of functions of marketing. -maximize consumer discussion. (4) Pictures marketing. satisfaction -maximize choice -maximize life quality. -maximize profit. 3 Introduction to Students should be able History of marketing in Explains the history Listen (1) Textbooks Students to: Marketing III to: Nigeria: of marketing in attentively. (2) Magazines give a brief history give brief history of -colonial age. Nigeria. of marketing. marketing in Nigeria. 4 Introduction to Students should be able History of marketing in Gives the history of Listen attentively (1) Textbooks Students to: Marketing IV to: Nigeria: marketing in (2) Magazines give a brief history give brief history of -colonial era 1890-1960 Nigeria. of marketing. marketing in Nigeria. -post independence age 1960 to date. 712