Writing Written communication is e昀昀ective when the reader understands the meaning and intention. Clear and concise writing helps de昀椀ne the brand, increase credibility, and ful昀椀ll the purposes of the message. Refrain from using “The” in front of Out of Africa Safari Co Follow Associated Press Style when applicable Stop and ask yourself if you really need an exclamation point (you don’t) Communications should be fact- based, not speculative or opinion Everyone needs an editor

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