Our Voice Brand Personality A set voice for Out of Africa Safari Co in its communication re昀氀ects the Mindful Sincere brand’s personality, goals, values, areas of expertise, and provides connection Accessible Creative with the audience. This is important for Out of Africa Safari Co to build upon its Friendly Professional unique persona and create a dialogue as a trusted source of information within the African Safari travel ecosystem . Innovative Imaginative Four Elements of Brand Voice: Educated Fun • Character Inclusive Humble • Purpose • Tone • Language