quality. Because similar products are provided by different vendors which may have different qualities in products. ● In the aggregator business model, the brand name is the identity and the aggregator believes in producing standard quality. Hence, the service providers should provide quality service to the customers and the providers would satisfy the terms and conditions as promised and signed during the contract. 4. Standard Price: ● As already stated, the marketplace has multiple vendors selling different products, the price of the same product will vary from vendor to vendor. The customer can compare products from different sellers and can purchase the necessary things. ● But in the aggregator model, since all services provided under a common name, the price is standardized. The providers who are near to customers can take the order. All service providers are agreed to this term when signing the agreement.