creating incredible products that The vision statement we decided came up with four pillars that are our public, was met with almost work for everyone. Usability is a real on had to be about the journey and company values. universal contempt. watch word for us, but we never want why we’re on it. From the inception And finally, the best feedback we We’ll sign off here with our favourite to dumb things down. of Atlas through to delivering a received during this whole process. note on an earlier version of these Instead, we want to create offerings product and finding success, our that open the door to transformation vision statement had to reflect the regardless of whether your expertise innovation we’ve embraced along the lies in complex and technical niches way. To that end we put together: or anywhere else. Focusing on that, We help companies grow and Do Things Right Always Be Better we decided on: become invincible by embracing Doing the right thing means We are rigorous in our We want to create software that bright minds and innovative tech doing things sustainably and approach and never let makes the complex simple, is We feel this reflects the methods enabling sustainability for perfect be the enemy of dependable, and easy to love we’ve chosen to help companies our customers progress If our software can meet up to that along the same road we’re on. We lofty goal, we know we’ve done want to be innovative, to support something right. Everyone who bright minds and status quo ‘What If?’ Works Be Invincible engages with an Atlas product smashing ideas. We want to help We ask the question ‘what We are strong, resilient, enterprises around the world be as if?’ so our customers can and invincible, just like should be able to use it easily to forward thinking and invincible as find the answer the water bear create something impactful, to solve we are. problems with it, and be able to share those solutions with their friends and colleagues. Our Core Values As mentioned above, these projects core values, which showed us that Our Vision While the above three statements can often happen behind closed sometimes the best ideas really are can often be outward facing, our core doors and end up with collections of the most simple. Statement values are really inward messages. words that have no relevance to the “What absolute nonsense. Is this They’re there to help the team people they’re supposed to reflect! some sort of marketing speak Our vision statement looks to the understand what the company is Working on our core values, we normal people aren’t supposed to future. It’s a statement that describes and why it exists. As such we had discovered why it was so important understand? Lacquering behind not just who we are, but who we free reign to be a little more thought to reach out to the whole team cabinets like invincible forward want to be. It should reflect more provoking in what we put down. After as one set of suggestions we put thinking water bears? What a load of than just what we do and why we do much discussion in small groups and forward, having discussed them rubbish” - Anonymous, 2022 it, but what our aspirations are, as a with the company as a whole, we furtively behind closed doors before company. thrusting them on an unsuspecting ATLAS WORLD MAGAZINE SPRING, 2022