INTERNET & SMM At my a琀琀endance at the company SB Zoloto, LLC crea琀椀on of accounts in a so- cial medias came in on the ground up. As is o昀琀en the case, there were not graphic and visual materials to post on. So, pre- paratory stage consisted of how come up with them. I performed the photosessions required. I assumed that it will be great if our managers would communicate di- rectly with their customers via social net- works, thats why you can 昀椀nd «personal» posts of managers, which I had wri琀琀e on behalf of their owns. This approach has the useful property that makes this com- munica琀椀ons more personal and there and then more trustworthy. Also I post- ed latest releases above all in SM, in so doing the subscribers could order them primarily. In SB Zoloto, LLC events fol- lowed swi昀琀ly on one another: exhibi- 琀椀ons, speciali琀椀es, promo琀椀onal ac琀椀vi琀椀es, loyalty bonus events. All of them I had announced and translated into social me- dia with customers great interest and fol- lowing up. Our teamplay wasn’t so long, I leaved o昀케ce, but and now SM-manager of SB Zoloto, LLC keeps pos琀椀ng my ma- terials un琀椀l at least the end of 2017 and I am 昀氀a琀琀ered of that. Moscow, 2014 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
MY PORTFOLIO Page 55 Page 57