INTERNET & SMM Co-op promo琀椀onal campaign of ADAMAHT Jewelry Factory, LLC and jewelry stores 585 Gold, LLC. AD- AMAHT Jewelry Factory, LLC is a manufacturer of jewelry hollow chains. 585 Gold, LLC is a all-Russia jewelry store has up to 800 bou琀椀ques in 240 ci琀椀es. Informa琀椀on about promo was posted in social media and it had it’s own landing page. The core of a target group was women with low in- come. The family values were imaged in key visual of this promo and key visual took place a consciously re- fusal of luxury-style inherent value of jewelry market and focus on low income customers. In the texts of this promo琀椀onal campaign ac琀椀on mes- sages from slang vocabulary were used to emphasise the a昀케lia琀椀on with low income segment of audience. For example, «Купи цепочку за 2 тыщи». By the way, can be turn it around as «Купи цепочку ...тёще» Low segment of hollow 375 rate of gold jewelry, but it looks like massive, heavy and expensive due to gal- vanics and 昀椀nal 昀椀nishing. The coverage was all-Russian. This promo was run 15 may - 15 june 2013 and lately two ada琀椀onal 昀氀ights were repeated suc- cessfully Credits: Promo琀椀onal campaign launch mand manage: Alex Mikhaylov Design: 585 Gold, LLC ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING
MY PORTFOLIO Page 54 Page 56