2024 Employee Benefits Market Outlook 24 combat this, many employers will focus on providing bene昀椀ts educa琀椀on to help guide employees on their journeys to be educated health care consumers, maximize their bene昀椀ts and understand the importance of rou琀椀ne care. They should consider covering the following topics in preven琀椀ve care educa琀椀on: • An overview of preven琀椀ve care, highligh琀椀ng the di昀昀erence between preven琀椀ve and diagnos琀椀c care • The importance of preven琀椀ve care, along with associated costs • Preventable health condi琀椀ons (especially chronic condi琀椀ons) and their poten琀椀al risk factors • Preven琀椀ve care’s bene昀椀t of early health condi琀椀on detec琀椀on, which can help employees save their hard-earned health care dollars • Preven琀椀ve care services that the organiza琀椀on’s health plan o昀昀ers, highligh琀椀ng undervalued and underused preven琀椀ve health bene昀椀ts (e.g., bene昀椀ts provided under the ACA) • Ideas or sugges琀椀ons to help encourage employees to use preven琀椀ve services or screenings (e.g., a spreadsheet or poster that outlines recommending 琀椀ming for common preven琀椀ve services) It comes down to helping employees be educated on the preven琀椀ve care services a health plan o昀昀ers, their poten琀椀al health risk factors and the bene昀椀ts of preven琀椀ve medicine. A昀琀er a founda琀椀onal educa琀椀on is in place, employers can help increase access to preven琀椀ve care opportuni琀椀es. Many employees are looking for ways to stretch their hard-earned dollars further, and employers can step in to provide that much-needed guidance and underline the importance of preven琀椀ve care.