YI INSIDER | February Edit

YI INSIDER February 2023 THIS IS OUR everyday

WELCOME TO THE YI INSIDER Welcome back to the YI Insider as we kick-start the SS23 season, with your monthly guide to fashion. We love the daily deliveries of SS23 collections landing in-store and hope to inspire you with key insights into new season pieces. We’re also launching our SS23 Events Season, with an exciting array of styling events just for you. If that wasn’t enough Lucy, our Ashbourne Boutique Manager, has selected her Sale Favourites, but you’ll have to be quick as these pieces will be popular. So, settle in, put your feet up and enjoy the February Edit...

OUR EXCLUSIVE SPRING SUMMER EVENTS Limited Availability | Booking Essential Spring is coming and we are all excited by the promise of the new season! More daylight hours, flowers bursting into bloom and daily drops of new season stock are just a few of the reasons that the Young Ideas team are brimming with excitement. Spring at Young Ideas brings a flurry of activity; unboxing beautiful new arrivals, transitioning our stores from warming winter wear to showcase collections made for warmer days in light and bright tones and of course creating an exciting programme of events for you…. SS23 LAUNCH PARTY EVENT SUNDAY 5TH MARCH Join us for the insider guide to fashion as the biggest fashion trends for spring-summer 2023 are revealed to you in our ever-popular fashion show. Kickstart Spring Summer in style, with a glass of fizz and enjoy our curated edit of runway outfits for the NEW season. Be wowed as our models unveil the must-have outfits for the new season on the Young Ideas catwalk – from sleek and simple less is more tailoring, to daytime glamour, flower power, bright and bold colours and more. This is one event you won’t want to miss… MAX MARA | MARELLA EVENT WEDNESDAY 22ND MARCH Following the sell-out success of last year’s event we have once again teamed up with Max Mara to bring you an exceptional insider styling event in our Ashbourne store. This is an event you won’t want to miss as we bring you top insider styling tips and advice from Max Mara Leisure, Weekend Max Mara and Marella expert brand specialists. Key looks will be presented by our very own Young Ideas models, bringing outfits and styling advice to life just for you. RIANI STYLING EVENT THURSDAY 20TH APRIL Join us for a very special event as we welcome, one of our top-selling brands, Riani to Ashbourne. “Love who you are – be a Rianista” is the motto of German fashion brand Riani. Aimed at sophisticated women who want to express their personality, Riani’s style is unmistakable and collections are characterised by great diversity with stylish everyday wear This is an event you won’t want to miss… Top insider styling tips and advice from Riani’s expert brand specialists, with outfits brought to life by our very own Young Ideas models. EVENTS DIARY SPRING SUMMER

NEW ARRIVALS MAX MARA WEEKEND LIVING IN 2. THE WEEKEND The concept behind the Weekend Max Mara campaign for 1. Spring/Summer 2023 is a message of free mindset, an invitation to immerse yourself in the atmosphere of the city, dense with people and places to discover. 4. 3. 5. 6. 7. 8. 1. Bosh Jumper £160 | 2. Negelia Jacket £395 | 3. Hello Dress £460 4. Estella Bartlett £39 | 5. Alcool Raincoat £555 | 6. Oblio Cardigan £215 7. Epopea Shirt £295 | 8. Ottavia Woven Tote Bag £350

NEW ARRIVALS VEJA THE CAMPO Veja, the sustainable French sneaker brand offers a From £119 minimalist design and sustainable manufacturing process (which we love). The chunkier sole of all three styles looks amazing paired with jeans and dresses alike. Not only do we love how versatile these sneakers are, but also how they give even the most casual look an elevated French style, take a look at our edit below... THE VENTURI From £135 | Coming Soon THE RIO BRANCO From £119 | Coming Soon Max Mara Utile Bohemian Cardigan NOW £163 | WAS £325

SALE SALE SALE STYLISTS EDIT Lucy | Ashbourne Boutique | Manager ‘My favourite brands are Hayley Menzies, Max Mara Weekend/Leisure and Veja. I would say my style involves slightly quirky pieces which give a simple staple a modern twist.’ If you are inspired by Lucy’s Style and would like a wardrobe refresh, sale or new season, book a styling appointment by calling 01335 342 095. Hayley Menzies Belle Starr Merino Jacquard Coat NOW £300 | WAS £600 Stine Goya Jasmine Glitter Organza Dress NOW £155 | WAS £310 Bella freud Art Merino Wool Jumper NOW £148 | WAS £295 Coach Alexa Leather Bootie NOW £148 | WAS £295 Coach Camera Crossbody NOW £148 | WAS £295 Max Mara Utile Bohemian Cardigan Max Mara Soprano Ombre Jeans NOW £163 | WAS £325 NOW £90 | WAS £179

SHOP THE WINTER SALE IN-STORE & ONLINE Enjoy 50% Off Almost Everything youngideasfashion.com | 01335 342 095