This White Paper presents the case for There is a third the use of innovative materials as legislation places increasingly strict option: novel requirements on the energy insulation materials. performance of buildings. To achieve better energy performance of building envelopes, it is necessary to improve Their raw material cost is greater than the insulation of our homes. traditional insulation materials but Traditional insulation materials like next-generation insulation unlocks phenolics and plastic foams or great value in the building: additional mineral wool can often only achieve floorspace. better thermal insulation at the expense of fire safety (plastics-based insulation) or with a significantly thicker wall build-up at the expense of Next generation of usable floorspace (mineral wools). insulation unlocks value Innovative insulation brings economic in the buiding: additional benefits that are so great that they far floorspace. outweigh the initial additional material costs. This case study demonstrates that next-generation mineral-based insulation has a positive return on 2 investment & innovation (ROI ) of 150%+. 5