(loyalty scheme late 2022) Burger King UK App Customer Journey Map Positive Experience Negative Experience 5 4 3 2 1 2 3 4 5 Finding & downloading the app Sign up, personalised through birthday, email & number Could link user sign up to social media accounts have campaigns directly lead to appengagement Opt in/Opt out comms option User Receives nothing directly for sign up Home page shows visually engaging in app surveys though available offers and GMA can seem invasive for user as the pop ups specific offers interrupt flow of journey No user guide through app features frictionless offer claim as offers takes user to order page smoothly Large menu option range click & collect, Delivery Order completed in app £10 minimum for delivery Recieve ETA on order. Payment through apple pay or setup new payment method Complete payment confirmation 2022 MMR Competitor Analysis 07
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