2022 Product Sampling Digitization References [1] Myerson, P. (2020). Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage (1st ed.). Productivity Press. [2] Leimstoll, U., Wölfle, R. 2021. Direct to Consumer D2C E-Commerce: Goals and Strategies of Brand Manufacturers. In: Dornberger, R.eds New Trends in Business Information Systems and Technology. Studies in Systems, Decision and Control, vol 294. Springer, Cham. [3] S. Tiwari, "An Introduction to QR Code Technology," 2016 International Conference on Information Technology (ICIT), 2016, pp. 39-44, doi: 10.1109/ICIT.2016.021. [4] Holmes, John H., and John D. Lett. "Product sampling and word of mouth." Journal of Advertising Research (1977). [5] Sprott, David E., and Terence A. Shimp. "Using product sampling to augment the perceived quality of store brands." Journal of Retailing 80.4 (2004): 305-315. [6] Lin, Zhijie, Ying Zhang, and Yong Tan. "An empirical study of free product sampling and rating bias." Information Systems Research 30.1 (2019): 260-275. [7] McGuinness, Dalton, Philip Gendall, and Stephen Mathew. "The effect of product sampling on product trial, purchase and conversion." International Journal of Advertising 11.1 (1992): 83-92. [8] Tandel, S., and Abhishek Jamadar. "Impact of progressive web apps on web app development." International Journal of Innovative Research in Science, Engineering and Technology 7.9 (2018): 9439-9444. 27