2022 Product Sampling Digitization nowadays want simultaneous use of online and offline channels within the same shopping experience. QR Code is among the emerging technologies that retailers can implement for adapting to these changes. Smartphone-based mobile advertising is a promising marketing vehicle, especially in retail and point-of-purchase environments. QR codes, which rely on pull-based approaches, rather than push-style advertising encourage consumer use of mobile advertising according to surveys. The rapid growth of information and communication technologies and the knowledge-based economic evolution are driving organizations to utilize technological approaches to business activities. The increase in smartphone use by consumers has led marketers to design new forms of selling products. Among the latest marketing trends, sampling with the incorporation of QR Codes is emerging as one of the most promising technologies to increase the information provided to consumers and influence their buying behavior. According to Albastroiu and Felea, QR Codes allow quick access to information such as website addresses, e-mails, phone numbers, geographical coordinates, etc., through mobile devices. They can be used on product labels and advertising media and consumers can access their content with any mobile or smartphone with a built-in camera and QR Code reader software However, navigating the retail environment dominated by FMCG heavyweights like HUL, P&G & Dabur can be challenging. That's where Omniflo comes in to provide a plug & play network of retail shelves for online-first brands. 1.2 Motivation and Scope of the Report Free product sampling has increasingly become a popular promotional strategy and served as a new mechanism of product review generation in e-commerce. It has been seen that a product’s engagement in free product sampling affects the product’s review rating, and also important contingent factors of product pricing and product popularity. Despite the ups and downs faced by the global market last year, the retail business is growing bigger every day. According to recent research, it is observed that worldwide sales amounted to more than 3 trillion in 2019, and the revenues are projected to grow to more than 6 trillion in 2022. The numbers clearly reflect the potential of the industry as online shopping has become one of the most popular internet activities worldwide. 2