AI Content Chat (Beta) logo

2022 Product Sampling Digitization ABSTRACT Despite the ups and downs faced by the global market last year, the retail business is growing bigger every day. According to recent research by Statista, it is observed that worldwide sales amounted to $3.53 trillion in 2019, and the revenues are projected to grow to $6.54 trillion in 2022. The numbers clearly reflect the potential of the industry as online shopping has become one of the most popular internet activities worldwide. Product sampling is the process of giving free samples away to customers. It happens when customers can try miniature versions of a product for free before buying it. The idea is, once they try the product for free, they’ll be more confident in paying full price for the same item. Marketers can show other people using the product, back up a product with statistics, and collect influencer endorsements. But sometimes, the only way customers will trust what a brand is selling is by trying it themselves. Product samples allow them to do that for free. In order to make the above statements possible the primary task started with the creation of a progressive web application that ensured Product Sampling with data collection. One of ways to do this in this modern era was to make use of QR Code (Quick Response) which is among the emerging technologies that retailers can implement for adapting to these changes. Smartphone-based mobile advertising is a promising marketing vehicle, especially in retail and point-of-purchase environments. The customers first scan the QR Code of the store they visited and get an opportunity to collect a free sample of various kinds of products. From a customer point of view, it is just a 2-Tap Application. One is to Sign In, Another is to select the Product from available Samples. After that, they just have to show the landing page to the shopkeeper.

TIP Report - Page 5 TIP Report Page 4 Page 6