2 ELSTEAD LIGHTING Elstead Lighting Group is pleased to introduce our new design-driven brand Quintessentiale. This brand will sell a wide variety of stylish lighting, many of which feature the designers themselves as part of the branding focus. These include Ellen DeGeneres who has created the ED product collection crafted by Generation Lighting and Lisa McDennon who has designed product with Hinkley Lighting. Products from this brand will be sold through carefully chosen partners and selective distribution. Part of this model will include our upcoming B2C platform, Quintessentiale.com where registered and approved trade clients can log on and place orders directly. See pages 12 - 127 Ludlow by Lisa McDennon for Hinkley Lighting (see page 16-18)