table of content Table of content 24 04 SMS Message and Goals 26 05 President’s Message 28 06 Head of Discipline 07 Unit Coordinator 36 08 Meet the Execs 10 Marketing Units 39 40 15 Marketing Student Journey 42 16 Agencies and Parent Companies 18 Emerging Hybrid Organisations 45 20 International Student Guide 46 21 Top Core Skills for Success 48 Industry Professional Interview 50 22 Sophie Ye 51 23 Andrew Baxter 52