Ocean Potion Social Media Calendar Q1 Q2 Q3 Q4 / Q1 17 Ongoing Pre-Launch Launch/Invitation Amplification Engagement - Revamp Feeds - Inspiration…Getting - Scenes of Inspiration and - Occasionally promote excited for beach/summer enjoyment of beach and product messages - Update “About” - Product benefits, summer - Focus on year round Sections ingredients - Product benefits, warm areas (Florida, - Update graphics with - Get into the content ingredients Hawaii, islands) and new pack shots pillars and show off the - Beach lifestyle escapist getaways - Initial product posts lifestyle associated with suggestions… recipes, Ocean Potion beach activities, clothing, - Beach lifestyle – what accessories you’ll need for summer Frequency: Frequency: Frequency: Frequency: 4x per week on Instagram 4x per week on Instagram 4x per week on Instagram 4x per week on Instagram 2x per week on Facebook 2x per week on Facebook 2x per week on Facebook 2x per week on Facebook