KEYS TO CREATIVE POWER ❏ Establishing a creative vision ❏ An understood workflow Instill a creative vision that’s inline with the It’s important that the creative process is organisation. understood companywide and respected. ❏ Brainstorming & idea participation ❏ Ideas VS tactics Ideation should be department wide, for It’s critical that we distinguish the need for pitches even wider. This should be a critical ideas from the need for tactics. Understanding part of everyone's development. the differences will save a lot of time and effort. ❏ Idea ownership Creative teams that are invested bring more to ❏ The creative team should feel as one. the ideas, they make them better. ❏ Awards ❏ Consistency in ideation approach Awards validate the agency and the team. Develop tactics for project brainstorms, pitches etc. Everyone should know the drill. ❏ Focusing on “great” ideas, not ‘big’ ideas.