SOME TRAITS OF MODERN AGENCIES “The best agencies are not territorial. They ❏ Every discipline of the agency is on the same page. Account, Creative, Technology, Strategy, Project are transparent allowing you open and free Management, etc. They work in concert. access to their planners and creative people. ❏ Perhaps being agile. Creating, testing and optimize in It’s really the account people here. Good real time. Trying new approaches, transparency. account people allow you to communicate ❏ Living and breathing best practices in social media directly with the creative team. Most great and how consumers interact with the various creative teams that I have worked with channels. want direct access to the client, rather than have it be filtered through a series of ❏ Knowing how to truly create cross-channel communications that deliver the right message at the contact reports.” right time. ❏ Strong strategy and briefs leading to ideation.
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