United States Cosmetics Market Analysis 2026

2016 – 2026 United States Cosmetics Market FORECAST AND OPPORTUNITIES Published: March 2021 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Contents S. No. Contents 1 Product Overview 2 Research Methodology 3 Impact of COVID-19 on United States Cosmetics Market 4 Executive Summary 5 Voice of Customer 6 United States Cosmetics Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Type (Skin Care, Bath & Shower Products, Makeup & Color Cosmetics, Hair Care, Fragrances & Deodorants and Others) 6.2.2. By Demography (Men, Women and Unisex) 6.2.3. By Distribution Channel (Pharmacy, Supermarket/Hypermarket, Departmental Store, Multi Branded Retail Stores, Online and Others) 6.2.4. By Region (South, West, North-East and Mid-West) 6.2.5. By Company (2020) 6.3. Market Map (By Type) 2

Table of Contents S. No. Contents 7 United States Skin Care Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.2. By Demography 7.2.3. By Distribution Channel 7.3. Pricing Analysis 8 United States Bath & Shower Products Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.2. By Demography 8.2.3. By Distribution Channel 8.3. Pricing Analysis 9 United States Makeup & Color Cosmetics Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.2. By Demography 9.2.3. By Distribution Channel 9.3. Pricing Analysis 3

Table of Contents S. No. Contents 10 United States Hair Care Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast 10.2.2. By Demography 10.2.3. By Distribution Channel 10.3. Pricing Analysis 11 United States Fragrances & Deodorants Market Outlook 11.1. Market Size & Forecast 11.1.1. By Value 11.2. Market Share & Forecast 11.2.2. By Demography 11.2.3. By Distribution Channel 11.3. Pricing Analysis 12 Import – Export Analysis 13 Market Dynamics 13.1. Drivers 13.2. Challenges 14 Value Chain Analysis 15 Market Trends and Developments 4

Table of Contents S. No. Contents 16 Policy and Regulatory Landscape 17 United States Economic Profile 18 Competitive Landscape 18.1. L'Oreal USA, Inc. 18.2. The Procter & Gamble Company 18.3. Unilever PLC 18.4. Estée Lauder Companies Inc. 18.5. LVMH Inc. 18.6. Chanel, Inc. 18.7. Kylie Cosmetics LLC (Coty Inc.) 18.8. Ulta Beauty, Inc. 18.9. Glossier Inc. 18.10. Huda Beauty Ltd. 19 Strategic Recommendations 20 About Us and Disclaimer 5

PRODUCT OVERVIEW 66

Scope of Report Product of Interest (POI): Cosmetics Cosmetic products are applied on the body for the purpose of cleaning, beautifying, promoting attractiveness or changing the appearance. Cosmetic products are broadly classified into the following categories including body care, hair care, color cosmetics, fragrances, men’s grooming and others. Report Scope: • Skin Care: The segment consists of products used for face care and body care. The example of skin care products are body lotion, body butter, hand cream, night cream, anti-aging cream, moisturizer, face wash, etc. • Hair Care: These products are used to clean and provide nourishment to the hair; for example, hair oil, serum, hair spray, beard oils, etc. • Bath and Shower: These types of products are used for cleansing the body while bathing, for example, shower gels, bodywash foams, shampoo, conditioners, etc. • Makeup and Color Cosmetics: They are used to enhance the overall appearance on a temporary basis, which includes lipstick, nail polish, hair dye and hair color, etc. • Fragrances and Deodorants: They are used to enhance the natural odor or remove bad odor from the body, which includes perfumes, deodorants, mist, etc. Market Segmentation TYPE DEMOGRAPHY • Skin Care • Men Year Range • Hair Care • Women • Bath and Shower • Unisex Review Period • Makeup & Color 2016 – 2019 Cosmetics DISTRIBUTION CHANNEL • Fragrances & Deodorants • Pharmacy Base Year REGION • Supermarket/Hypermarket 2020 • South • Departmental Store Estimated Year • West • Multi Branded Retail Stores • Mid-West • Online 2021 • North-East • Others (Beauty Parlors/Salon, Forecast Period Exclusive Retail Stores, etc.) 2022 – 2026 77

RESEARCH METHODOLOGY 88

Research Methodology Market Formulating Developing list Data Data Data Profiling Questionnaire of respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to industry experts’ players and industry interviews with result of primary using MS-Excel, statistical determine top players, interviews, TechSci specialists was industry experts and and secondary tools and internal overall market size and formulated a detailed developed. industry players for research was proprietary database to segmental market size in discussion guide. data collection and validated through obtain qualitative and the United States verification. rigorous quantitative insights about cosmetics market. triangulation. the United States cosmetics market. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business Leaders ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution Aspects/Dynamics ✓ Questionnaire Design ✓ Government Policies ✓ In-depth Interviews ✓ Final Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. 99

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the United States cosmetics market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors and the outbreak of novel coronavirus in 2020. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the United States cosmetics market. Methodology Followed for Calculation of Market Size: • Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetic companies, channel partners, end users, industry experts, and other industry participants. • The team interviewed more than 15-20 cosmetic companies, 300 end users, and 10 industry experts and other value chain stakeholders in the United States cosmetics market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 10 10

Research Methodology • Respondents were asked about the current and future market growth rates, market shares by type, by demography, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and category wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: • Market shares by type, by demography, by region and by distribution channel were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of the cosmetics market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the United States cosmetics market, TechSci Research used various forecast techniques such as: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis 11 11

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled in the report are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources ▪ L'Oreal USA, Inc. ▪ World Bank ▪ The Procter & Gamble Company ▪ TechSci Research Proprietary Database & Knowledge ▪ Unilever PLC Repository ▪ Estée Lauder Companies Inc. ▪ Company Annual Reports ▪ LVMH Inc. ▪ Industry Magazines ▪ Huda Beauty Ltd. ▪ Chanel, Inc. ▪ Industry Reports ▪ Ulta Beauty, Inc. ▪ Food and Drug Administration (FDA) ▪ Glossier Inc. ▪ News Dailies ▪ Kylie Cosmetics LLC (Coty Inc.) ▪ Credible Paid Databases 12 12

Industry Brief According to TechSci Research report, “United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower Products, Makeup & Color Cosmetics, Fragrances & Deodorants, Others), By Gender (Men, Women, Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online, Departmental Store, Multi Branded Retail Stores, Others), By Region, Forecast & Opportunities, 2026”, the United States cosmetics market is anticipated to undergo a robust CAGR of 8.64% during the forecast period on account of growing awareness towards fashion and beauty among both women and men in the country. Also, presence of leading cosmetic brands makes United States a leading market. The market is projected to reach USD155.25 billion in 2026 from USD95.92 billion in 2020. The increasing inclination of consumers towards personal wellness is also creating high demand for cosmetics in the country. Moreover, increasing per capita expenditure on personal grooming products as well as increasing demand for natural cosmetics is acting as some key growth factors for the United States cosmetics market. Additionally, manufacturers are also focusing on launching new cosmetic products in order to meet the growing demand and increasing their customer base. The market is also witnessing the growing trend of organic cosmetics. Similarly, consumers in the United States tend to prefer cosmetic products with the label ''cruelty-free''. This is further pushing the cosmetic brands to ensure that no animals were harmed during the product testing. Moreover, increasing number of beauty clinics and salons are also adding to the growth of United States cosmetics market. Also, the rise in demand for skin and sun care products owing to varying climatic conditions are also expected to accelerate the market growth in coming years. United States cosmetics market is segmented based on type, Gender, distribution channel and region. Based on type, the market can be segmented into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Among them, the makeup and color cosmetics segment is expected to undergo high CAGR during the forecast period. The reasons can be attributed to growing fascination of women consumerstowards makeupaswell asavailability of variety of makeup brands to choose from. Based on distribution channel, before COVID-19, in-store shopping accounted for more than 80% of the product purchases in the cosmetic industry. However, during the pandemic due to lockdown, retail stores were shut down and customers had to shift to e-commerce platforms in order to purchase the cosmetic products. Shopping through e-commerce platforms is expected to grow in the forecast period too as customers of all generations have become comfortable with this mode of purchase and are also able to maintain social distancing. Many companies witnessed higher online sales post lockdown for e.g.: Sephora’s online sales in the United States increased more than 30% than it was in 2019 during the same period. Major players operating in the United States cosmetics market are L'Oreal USA, Inc., The Procter & Gamble Company, Unilever PLC, Estée Lauder Companies Inc., LVMH Inc., Chanel, Inc., Kylie Cosmetics LLC (Coty Inc.), Ulta Beauty, Inc., Glossier Inc. and Huda Beauty Ltd. Key growth strategies being adopted by leading market players are new product launches, collaborations and mergers & acquisitions. The companies are also focusing on using non-chemical based ingredients in their cosmetic products. “The cosmetic industry is witnessing a burgeoning growth in the United States and is also witnessing entry of new market players. The increasing purchasing power of consumers is also creating high demand for luxury cosmetic products in the country. Apart from this, companies are now targeting on increasing consumer base for men and hence are introducing cosmetic products, especially formulated for men. With growing sense of personal appearance among both men & women, the market is poised to undergo a significant growth through 2026,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based United States managementconsulting firm. 13

Sample Data - Snapshot United States Cosmetics Market Size, By Value (USD Billion), 2016-2026F CAGR 2016-2020 CAGR 2021E-2026F By Value: xx% By Value: xx% 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Value (USD Billion) United States Hair Care Market Share, By Demography, By Value, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Unisex 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% Women 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Men 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% United States Fragrances & Deodorants Market Share, By Distribution Channel, By Value, 2016-2026F 201 201 201 201 202 202 202 202 202 202 202 6 7 8 9 0 1E 2F 3F 4F 5F 6F Pharmacy 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Online 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Supermarket/Hypermarket 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Departmental Store 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Multi Branded Retail Stores 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Others (Beauty Parlors/Salon, Exclusive Retail 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% Stores, etc.) 14

Report Ordering Report Name: United States Cosmetics Market FORECAST AND OPPORTUNITIES 2016 – 2026 License Type Price Single User License $4450 Multi-User License $5450 Custom Research License $9450 To View Sample OR Purchase Report 15

About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in numberof areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports • India Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others), By Distribution Channel (General Stores, Supermarket/HyperMarket, SpecialtyStores, OnlineSales Channel,Others), By Region, Competition, Forecast & Opportunities, FY2026 • ChinaCosmetics Market By Type(Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2026 • India Skin Care Market By Product Type (Facial Care & Body Care), By Origin (Conventional & Organic), By Distribution Channel (Traditional Trade, Supermarket/Hypermarket,etc.),ByState (Delhi,UP, etc.), Competition, Forecast & Opportunities, 2023 TechSci Research – North America TechSci Research – Europe TechSci Research – Asia-Pacific 708 Third Avenue, Manhattan, 54, Old brook, Bretton, B – 44, Sector – 57, Noida, National Capital New York, United States Peterborough, Region, U.P. - India Tel: +1- 646- 360- 1656 United Kingdom Tel: +91-120-4523900 Email: [email protected] Email: [email protected] Email: [email protected] www.techsciresearch.com www.techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.