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Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the United States cosmetics market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors and the outbreak of novel coronavirus in 2020. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the United States cosmetics market. Methodology Followed for Calculation of Market Size: • Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetic companies, channel partners, end users, industry experts, and other industry participants. • The team interviewed more than 15-20 cosmetic companies, 300 end users, and 10 industry experts and other value chain stakeholders in the United States cosmetics market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 10 10

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