Industry Brief According to TechSci Research report, “UAE Dietary Supplements Market, By Product Type, (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein, and Other), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online and Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric), By Region, Competition, Forecast & Opportunities, 2026F”, the UAE dietary supplements market has expanded rapidly in recent years and is expected to grow at a CAGR of more than 6% and expand further in the coming years as a result of rising awareness of dietary supplements among consumers and disposable income. UAE dietary supplements market grew at a significant pace in the past few years and is expected to register strong growth in the coming years as well, owing to increasing population and growing preferences of healthier lifestyle among people that are highly active on digital media and have awareness on various options of dietary supplements. One of the main factors driving the UAE dietary supplements market is the growing demand for immunity boosting supplements among consumers. Moreover, the increasing number of fitness centers, health clubs, etc. also contribute to the growth of this market. Furthermore, the rising urban population is offering huge growth opportunities to manufacturers by catering to the demand for dietary supplements in the country. Furthermore, strong brand awareness and increasing disposable income are augmenting the demand for dietary supplements across the country. The UAE dietary supplements market is expected to grow in the coming years due to an ageing population, stressful and hectic lifestyle patterns, and an increase in chronic and lifestyle diseases. Competitive pricing of dietary supplements, as well as an increase in the number of fitness clubs/gyms/healthcare centers, etc., are expected to drive the demand for dietary supplements in the UAE in coming years. Pharmacies across the UAE have seen a significant increase in demand for multivitamins and supplements that claim to boost immunity in the midst of the pandemic. Immunity problems have been exacerbated by the pandemic, and they appear to be contributing to the increased emphasis on health. People are looking for food and dietary supplements that they believe will help them avoid infection and boost their immunity. Dietary supplements market in UAE is categorized by product type, by form, by distribution channel, by application, by end user, by region and by company. In terms of by product type, the UAE dietary supplements market is segmented into combination dietary supplement, vitamin, herbal supplement, fish oil & omega fatty acid, protein and others. Among which, combination dietary supplement market has dominated the UAE dietary supplements market in 2020 with a market share of more than 40% followed by vitamin. Vitamin exhibited tremendous boost in sales in 2020 and is expected to continue this trend in 2021 as well as in the forecast period, on account of rising adoption of preventive health measures among the consumers due to the ongoing pandemic. Several additional factors, such as increasing literacy, more disposable income, media exposure, and easier accessibility, are also assisting the vitamin dietary supplements market. In terms of distribution channel, the UAE dietary supplements market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online and others. Among which, pharmacies and drug stores have accounted the majority of market share in the UAE dietary supplement market with over 55% in 2020 and will continue to dominate the market in the forecast period. Consumers are shifting towards a more convenient shopping options as their disposable income rises and their lifestyles become more sedentary. As internet connectivity and smartphone penetration increase, UAE consumers are increasingly turning to online shopping and digital payment methods. Dietary supplement companies are also concentrating their efforts on e-commerce platforms in order to expand their consumer reach. In terms of region, the UAE dietary supplements market is categorized into Dubai, Abu Dhabi, Sharjah and Rest of UAE. The dietary supplements market in the Dubai region has dominated the market in 2020 and will continue to grow in the forecast period, due to the factors such as rising disposable income of the consumers, coupled with increasing health awareness and changing lifestyle of people, etc. In terms of company, some of the major players operating in the UAE dietary supplements market are Bayer Middle East L.L.C, Pfizer Gulf FZ LLC, Vitabiotics Ltd., NOW Health Group, Inc., The Bountiful Company, and others. In 2020, Bayer Middle East L.L.C dominated the market in the country’s dietary supplements market and is expected to continue its dominance through 2026F. Leading players are focusing on expanding their product portfolio to maintain sustainable growth in the market. “One of the major factors driving the market's growth trajectory is the growing health consciousness and fitness trend among millennial consumers. Consumers are becoming more aware of the benefits of preventative healthcare and as a result, they are adopting healthier lifestyles. Individuals have begun to take dietary supplements such as multivitamins and protein supplements to supplement their diet.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. © TechSci Research 13