Industry Brief According to TechSci Research report, “Saudi Arabia Yogurt Market, By Type (Non-Flavored Flavored), By Fat Content (Regular, Low Fat, Fat-Free), By Form (Conventional Yogurt, Set Yogurt, Greek Yogurt, Frozen Yogurt, Yogurt Drinks and Others), By Packaging (Pouches, Plastic Bottles, Tetra Packs and Others), By Distribution Channel (Convenience Stores, Independent Small Grocers, Supermarket/Hypermarket, Online Channel), By Region, Competition, Forecast & Opportunities, 2026”, Saudi Arabia Yogurt Market is expected to grow at a CAGR of 6.47% during the forecast period owing to the growing population of health- conscious consumers who are trying to switch to yogurt as a healthy alternative over sugary and processed drinks in their regular diet. Moreover, the innovations in yogurt-based products such as frozen yogurt, flavored or fruit yogurt coupled with the introduction of low-fat Greek yogurt is anticipated to drive the growth of the market in the coming years. Factors such as high disposable income and improvement in living standards are also contributing to increasing demand for dairy products. Additionally, yogurt and yogurt-based products have seen a huge acceptance among women due to health-benefits associated with yogurt consumption which is likely to serve as a driver for the Saudi Arabia market during the forecast year. Furthermore, growing dairy industry and increasing entry of international yogurt brands in Saudi Arabia is also anticipated to fuel the growth of the yogurt market in the next five years. Saudi Arabia Yogurt Market is segmented based on type, fat content, form, packaging, distribution channel and region. Based on form, the market is segmented into conventional yogurt, Greek yogurt, set yogurt, frozen yogurt, yogurt drinks and others. The conventional yogurt segment held the largest market share and is expected to further lead the market during the forecast period as it is used in traditional savoury dishes of Saudi Arabia like labneh. Furthermore, conventional yogurt will hold the largest market share in the Saudi Arabia’s yogurt market during the forecast period, due to its easy availability, and conventional taste. Based on the distribution channel, Saudi Arabia Yogurt Market is segmented into convenience stores, independent small grocers, supermarket/hypermarket and online. Among them, the Supermarket/Hypermarket segment is anticipated to hold the largest market share during the forecast period due to easy availability, hugevariety and a well-manged supply chain with the other partners. Furthermore, based on the fat content, yogurt market in Saudi Arabia is segmented into three segments including regular, low fat, fat-free yogurt. In the base year, 2020 regular type yogurt held the largest market share of around 62.42%, due to the taste adaptability of the Saudi Arabian consumers for regular type of yogurt and its use in most of the Saudi cuisines. However, low fat and fat-free yogurt are increasing with the very high CAGR in the forecast period, due to the increasing adoption of these yogurt and widening preferences of young consumers for low fat and fat-free yogurt, due to lifestyle changes and increasing awareness and benefits of consuming low fat and fat-free yogurt. Major players operating in the Saudi Arabia Yogurt Market are Almarai Company JSC, Saudi Dairy & Foodstuff Co, National Agriculture Development Company (NADEC), Al Safi Danone LLC, Halwani Brothers Co, United National Dairy Co, Nada Dairy, Najran Dairy Co. Ltd, Arla Foods Middle East and Africa FZE and Marmum Dairy Farm LLC, among others. Leading companies are expanding their business by launching innovative products with different flavors to attract the consumers in Saudi Arabia. Based on the type, Saudi Arabian yogurt market is segmented into flavored and non-flavored yogurt types. In the base year, 2020 non-flavored type yogurt captured the largest market share in the Saudi Arabia Yogurt Market with approximate 53.57% market share, due to higher preference for natural taste by the Saudi Arabian consumers. Also, the flavored segment is the fastest-growing segment due to the widening consumer demands for varieties of flavors and increased product offerings by the domestic and global players especially due to increasing influence from the western market such as Europe and the United States. “Saudi Arabia Yogurt Market is an expanding market and have opened many opportunities for the upcoming companies. It is becoming an attractive market for the foreign companies, mainly international FMCG players, which are enhancing their distribution and supply chain in the Saudi Arabia to capture the maximum market share in Saudi Arabian market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11
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