Industry Brief According to TechSci report on, “Saudi Arabia Smart Home Appliances Market By Product (Washing Machine, Refrigerators, Television, Air Conditioner, Vacuum Cleaners, Others) By Distribution Channel (Online, Multi Branded Electronic Stores, Supermarket/ Hypermarket, Others) By Region, Competition Forecast & Opportunities, 2026”, Saudi Arabia smart home appliances market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2021 to 2026. Saudi Arabia smart home appliances market owes its growth to the factors like rising demand of smart electronics among the consumers along with availability of such smart technologies. Moreover, rising number of working population in the country, especially working female population is influencing the growth of the Saudi Arabia smart home appliances market in the upcoming five years. Furthermore, technological advancements are also driving the market growth of the Saudi Arabia smart home appliances market. Innovations like energy saving models, shine protections, LED user interface, water saving properties, self-adjusted user interface and eco-friendly appliances, etc. are further supporting the growth of the Saudi Arabia smart home appliances market in the next five years. Additionally, increasing users for smart phones, penetration of internet of things in the daily life, along with the technologically advanced services of the smart home appliances have made life easier for the population. The population is thus inclined toward incorporating smart home appliances in their smart homes and the factor is supporting the growth of the Saudi Arabia smart home appliances market in the next five years of forecast until 2026. TheSaudiArabiasmart homeappliances market is segmented by product, distribution channel, competitional landscape, and regional distribution. Based on distribution channel, the market is further differentiated into online, multi branded electronic stores, supermarket/hypermarket, and others. Online distribution of the smart home appliances is anticipated to generate maximum revenue for the market growth in the next five years on the account of availability of the consumer services and security related to the purchase and the confirmed warranty of the appliances. Companies offer product setup and installation services that help users to buy products online without any hesitation. Major market players in the association with the online portals make sure the delivery of the appliances is made without compromising the built of the appliance and its functioning. Moreover, in various circumstances, online sales add to the warranty periods for the appliances that is covered separately by the online channels and therefore aids the consumer as well as the company. Based on product, the market is further segmented into washing machine, refrigerators, television, air conditioner, vacuum cleaners, and others. Refrigerators are anticipated to hold the largest revenue shares of the market and assert its dominance over the market segment on the account of surging demands among the consumers owing to the weather ad climate conditions of the country. Factors like growing number of households, an increasing number of expatriates in the country, surging disposal income, and declining prices are further aiding the growth of the Saudi Arabia smart home appliances market in the subsequent years of forecast. Double door refrigerators are more in demand among the consumers in Saudi Arabia due to technological advancements Energy-efficient refrigerators are expected to support the market growth in the future forecast years until 2026. Apartial list of market player in the Saudi Arabia smart home appliances market includes Electrolux Arabia, Al Jabr Electronics, Haier Saudi Arabia, LG Electronics Saudi Arabia CoLtd, Samsung Saudi Arabia Co. Ltd, ZAGZOOG For Home Appliances Limited Company (Whirlpool), Alessa Industries Co., KROMO - ALI GROUP S.R.L. A SOCIO UNICO, MEIKO Middle East FZE, General Electric Co., Bosch Safety and Security System, Honeywell Turki Arabia Ltd, Schneider electric systems Saudi Arabia co. Ltd, Siemens Ltd. (Siemens Saudi Arabia), Alesayi Electronic Co. Ltd., among others. These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced devices would support the market growth and benefit the market players as well as the consumers. New market players may focus on the research and development to provide devices that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments. “Smart home appliances demand in the country is rapidly increasing. Technological advancement, capital investment in the research field and governmental schemes for innovations of eco-friendly and energy-efficient appliances is further substantiating the growth of the market in the upcoming five years. Market players entering the market may invest their finances in the technological advancement and detailed research for their brand establishment. The market is well-established and new market players would benefit if they functioned in the collaboration with the already established entrants of the market in the future years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global managementconsultingfirm. 12