Scope of Report Product of Interest (POI): Personal Grooming Personal grooming refers to an art which helps individuals to clean and maintain their body parts. Human beings need to wash, clean their body parts to look good and for personal hygiene as well. Personal grooming helps in enhancing an individual’s self esteemandalsogoesalongwayindevelopinganattractivepersonality. Market Segmentation PRODUCT TYPE DISTRIBUTION CHANNEL Year Range • Hair Dryers • Multi-branded Electronic Stores • Hair Straighteners • Exclusive Brand Stores Review Period • Hair Curlers Supermarkets/Hypermarkets 2016 – 2019 • Trimmers & Shavers • Online Retail • Institutional Sales Base Year 2020 Estimated Year REGION END USER 2021 • Western Region • Individual Customer Forecast Period • Central Region • Institutional Customer • Eastern Region 2022 – 2026 • Rest of Saudi Arabia 2