Industry Brief According to TechSci report on, “Saudi Arabia Personal Grooming Market By Product Type (By Female {Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers}, By Males {Shavers and Trimmers}) By End User (Individual Customer and Institutional Customer) By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, and Institutional Sales) By Region, Competition Forecast & Opportunities, 2026”, Saudi Arabia personal grooming market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2021 to 2026. Saudi Arabia personal grooming market owes its growth to the factors like rising disposable income among the beauty conscious consumers, along with the rising trend of fulfilling every evolving beauty standard. Moreover, male consumers are more inclined to visit a barber shop or a hair care personal grooming center for their needs of haircut, shaving and trimming facial hair, while they follow their religious and personal beliefs regarding facial hair is supporting the anticipated growth of the Saudi Arabia personal grooming market in the upcoming five years. Along with the rise in the demand of hair care electronics there is also a surge in the demand of herbal and halal products in the innovative and eco-friendly packaging designs is supporting the growth of Saudi Arabia personal grooming market in the upcoming five years. Personal grooming involves the skills that assists an individual in cleaning and maintaining their bodies. The process enhances the outer appearance as well as the personal hygiene of an individual. Personal grooming and selfcare boosts self-confidence, self-esteem, while enhances an individual’s personality. Saudi Arabia market has various personal grooming products based on they consumer preference and depending on the gender of the customer. It includes the beauty and fragrance products along with hair care products, and medicinal cosmetics. The recent outbreak of COVID-19 worldwide had affected the Saudi Arabia economy, although the Saudi Arabia personal grooming market has overcome the setback by provision of personal grooming products on online sales and personal grooming services at home. Saudi Arabia personal grooming market is segmented on the basis of product type, end user, distribution channels, competitional landscape and regional analysis. Based on product type, the market is categorized into the products specific for female and male consumers. For female consumers, the market holds shares in hair dryers, hair straighteners, hair curlers and trimmers & shavers. Whereas for male consumers the market holds shares in shavers and trimmers majorly. Hair dryers is anticipated to hold the largest market share owing to the aggressive marketing strategies by the top players that highly influencing the young adult population of the country. Trimmers & shavers among the female consumers is also anticipated to grow at a fast rate owing to the rapid increase in the young adult female population. Moreover, the products also play major role in the female hygiene thereby anticipated for a significant share in the market in upcomingfive years. Moreover, following the expenses of male consumers trimmers are anticipated for the larger market share owing to the demand of trendy styling looks while maintain the religious beliefs about the facial hair on men in the country. Also, the increasing advertisement and growing sales volume of trimmers are anticipated to drive the market growth in the forecast period, 2022-2026. Someofthetopplayers in the Saudi Arabia personal grooming market are, Philips KSA, Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA, Conair, Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington), among others. The companies are involving themselves into research and development for the methods of better quality, to provide better products. “Jeddah and Riyadh are major cities that supports the largest number of young adult population, the cities have the maximum consumption of the personal grooming products. Prices of the products and their convenience of obtainability drives the market growth. The harsh climate in the country, poor water quality, and increased concern for the personal care routine and personal wellbeing is supporting the market growth for Saudi Arabia personal grooming products and services. New players are advised to invest in the technologically advanced products to assert their presence in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11