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Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia food services market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing per capita disposable income coupled with the growth of tourism industry over the next five years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Saudi Arabia food services market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as food service providers, raw material suppliers, end users, industry experts and other industry participants. • The team interviewed 20-25 food chains, 300 end users, and 15–20 industry experts and other stakeholders in Saudi Arabia food services market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. • Respondents were asked about the current and future market growth rates, market shares by type and by region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from the responses received from stakeholders depending upon the type of food service. © TechSci Research 10

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