Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia dairy market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as high consumption of milk and related products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Saudi Arabia dairy market. Note: In order to calculate the total volume market size of dairy products in Saudi Arabia, TechSci Research have maintained the uniformity among different measurable units of all the dairy segments. The conversion rate of 1.035 has been applied to convert the volume of drinking milk from Millilitre (ML) to Gram (GM). Methodology Followed for Calculation of Market Size: • Market Size by Value & Volume : Market size, in terms of value and volume, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as dairy companies, suppliers, channel partners, end users, industry experts, and other industry participants. • The team interviewed more than 20–25 dairy companies, suppliers, 100-150 end users, and 15–20 industry experts and other value chain stakeholders in the Saudi Arabia dairy market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. © TechSci Research 9