Industry Brief Global Residential Water Purifier Market is driven by surging demand for clean, pure and hygienic water for drinking purposes in the forecast period, 2023-2027. According to TechSci Research report, “Residential Water Purifier Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2017- 2027”, the global residential water purifier market was valued USD20783.78 million in 2021 and is forecast to grow at a CAGR of 13.43% through 2027. The market growth can beattributed to the factors like surging demand for clean, pure and hygienic water for drinking purposes. Growing prevalence of water borne diseases like cholera, diarrhea, typhoid, dysentery, hepatitis A, further drives the growth of the global residential water purifier market in the upcoming five years. In addition to this, growing population is expected to further upsurge the demand for water purifiers, and thereby support the growth of the global residential water purifier market in the next five years. Moreover, the population is highly concerned about consumption of clean water. Increasing health awareness and growing instances of infectious diseases aids the market growth. The demand for water purifiers further increases from the developing nations like India, Vietnam, Indonesia, etc. The quality of water in thesecountries is poor and causes health hazards. Technological advancement, consistent research for innovative product development and increased manufacturing of water purifiers further aids the growth of the global residential water purifiers market in the forecast years through 2027. Theglobal residential water purifiers market segmentation is based on technology, sales channel, regional distribution, and competitional landscape. Based on technology, the market is further segmented into RO, media, UV, UF, and others like nanofiltration, etc. RO technology is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on the grounds of surging demand for purified drinking water. Usage of reverse osmosis technology further drives the growth of the global residential water purifiers market in the next five years. Reverse osmosis technology functions on the basic principle of movement of water from higher concentration to lower concentration with ability to filter out impurities larger than or equal to 0.3 micron. The water purifier with the RO technology has a partially permeable membrane that allows the transfer of water from one gradient to another. Basically, a partially permeable filter screen that can allow the passage of ions, minerals, and water molecules through but restricts the movements of impurities like microorganisms, and other larger chemical components. Through this method even the salt water can be converted into fresh drinkable water. But the system has a fault, that is restricts movement of certain larger mineral molecules and thus fresh water is drinkable but not healthy. Based on sales channel, the market is further differentiated between direct and indirect sales. Indirect sales are anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on grounds of surging demand for clean and purified water at home. Increasing residential infrastructures and corporate offices and the construction of the buildings further drives the growth of the global residential water purifier market in the next five years. Some of the market players, dominating the global residential water purifier market are Midea Group Co. Ltd., Coway Co. Ltd., Brita GmbH, A.O. Smith Corporation, Eureka Forbes Limited, Culligan International Company, BWT Holding GmbH, Unilever PLC, Panasonic Corporation, Kent R O Systems Limited “Asia Pacific region is anticipated to hold the largest revenue shares of the market and dominate the market in the upcoming five years due to higher demand for the product from the developing nations like India, Vietnam, China, Indonesia, etc. Rising prevalence of water-borne diseases and increasing consumer awareness regarding safe drinking water, and innovative products to purify the water. Water supply in the countries like Vietnam, Indonesia lacks proper piped system. Although the demand for water purifiers is increasing, the infrastructure and piped system required for a stable water supply in all the regions of these countries is difficult and are point of concerns. Increasing demand for purifier water as a concern against spreading infectious diseases are further substantiating the growth of the global residential water purifiers market in the forecast years. New market players may focus on the technological advancements and innovative product development along with increasing investments and establish their brands in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research 19