Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of New Zealand air purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such air pollution and growing awareness towards health and wellness. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in New Zealand air purifiers market. Methodology Followed for Calculation of Market Size: • Market size, in terms of value and volume, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air purifier manufacturers, importers, suppliers, distributors and industry experts. • The team interviewed 10 manufacturers/suppliers/importers, 20 distributors/retailers and five industry experts in New Zealand air purifiers market to estimate the overall market size during 2011-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2011-2020. • Respondents were asked about the current and future market growth rates, market shares by price segment, by filter type, by sales channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of air purifiers. © TechSci Research 9 9