NEW ZEALAND AIR PURIFIERS MARKET 2030

NEW ZEALAND AIR PURIFIERS MARKET FORECAST AND OPPORTUNITIES 2011- 2030 Published: March 2021 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Contents S. No. Contents 1. Air Purifiers: An Introduction 2. Research Methodology 3. Impact of COVID-19 on New Zealand Air Purifiers Market 4. Executive Summary 5. Voice of Customer 6. New Zealand Air Purifiers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Share & Forecast 6.2.1. By Filter Type (Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon, HEPA and Other Air Purifiers) 6.2.2. By Price Segment (Low, Medium, High) 6.2.3. By Sales Channel (General Trade and Modern Trade) 6.2.4. New Zealand Air Purifiers Online Sales, By Top Three Online Players Market Share, 2020 6.2.5. By Company (2020) 6.2.6. By Region (North Island and South Island) 6.3. List of Best-Selling Models Sold Through Offline & Online Channel 6.4. Market Map (By Filter Type) 6.5. Market Map (By Region) 7. New Zealand Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook 7.1. Market Size & Forecast © TechSci Research 2 2

Table of Contents S. No. Contents 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Sales Channel 7.3 Pricing Analysis 8. New Zealand HEPA + Activated Carbon Air Purifiers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Sales Channel 8.3 Pricing Analysis 9. New Zealand HEPA Air Purifiers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Sales Channel 9.3 Pricing Analysis 10. Import and Export Analysis 11. Market Dynamics 11.1 Drivers 11.2 Challenges 12. Market Trends and Developments 13. New Zealand Economic Profile 14. Competitive Landscape 14.1 Winix Co., Ltd. © TechSci Research 3 3

Table of Contents S. No. Contents 14.2 Blueair AB (New Zealand) 14.3 Honeywell International Inc. 14.4 Dyson New Zealand Limited 14.5 Daikin Air Conditioning New Zealand Ltd. 14.6 Mi Oceania Limited 14.7 Philips New Zealand Limited 14.8 Fellowes Brands 14.9 Asia Pacific Brands Ltd. (Vidawell) 14.10 AWS Group Limited 15. Strategic Recommendations 16. About Us & Disclaimer © TechSci Research 4 4

Product Overview

Scope of Report Product of Interest (POI): Air Purifiers Air Purifier is a device which cleans the polluted air and is capable of effectively removing bacteria, viruses and particulate matter present in the air. Air Purifiers are different from air cleaners in their application, size, cost and area of purification. There are mainly four types of air purifying technologies used in air purifiers and these are described below. High-Efficiency Particulate Arrestance (HEPA): Air purifier integrated with HEPA filters comprises a stack of fibers that eliminate allergens and other airborne particles of 0.3 micrometers, with an efficiency of 99.97%. Electrostatic Precipitator: Air purifier removes contaminants by electrostatic discharge produced by alternately charged plates arranged in its filters. Activated Carbon Filter: These air purifiers are made up of absorbent filters, which are capable of absorbing pollutants, trapping impurities inside and releasing pollutant free air to consumers. Ion & Ozone Generator: It contains an ionizer that generates high electric field by ions. The positive and negative ions attract other charged particles in the polluted air and release fresh air into the environment. Market Segmentation Technology Sales Channel AIR PURIFIER MARKET • Prefilter + HEPA + Activated Carbon • General Trade Year Range • HEPA + Activated Carbon • Modern Trade • HEPA • Online Review Period • Others 2011 – 2019 Price Segment Region Base Year • Low • North Island • Medium • South Island 2020 • High Estimated Year 2021 Forecast Period 2022 – 2030 © TechSci Research 6 6

Research Methodology © TechSci Research 7 7

Research Methodology Market Formulating Developing list Data Data Data Profiling Questionnaire of Respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to industry experts’ players and industry interviews with result of primary using MS-Excel, statistical determine overall market interviews, TechSci specialists was industry experts and and secondary tools and internal size, segmental market size formulated a detailed developed. industry players for research was proprietary database to and top players in New discussion guide. data collection and validated through obtain qualitative and Zealand air purifiers verification. rigorous quantitative insights about market. triangulation. New Zealand air purifiers market. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business Leaders ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution ✓ Questionnaire Design Aspects/Dynamics ✓ In-depth Interviews ✓ Government Policies ✓ Final Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. © TechSci Research 8 8

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of New Zealand air purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such air pollution and growing awareness towards health and wellness. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in New Zealand air purifiers market. Methodology Followed for Calculation of Market Size: • Market size, in terms of value and volume, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air purifier manufacturers, importers, suppliers, distributors and industry experts. • The team interviewed 10 manufacturers/suppliers/importers, 20 distributors/retailers and five industry experts in New Zealand air purifiers market to estimate the overall market size during 2011-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2011-2020. • Respondents were asked about the current and future market growth rates, market shares by price segment, by filter type, by sales channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of air purifiers. © TechSci Research 9 9

Research Methodology Methodology Followed for Calculation of Market Shares: • Market shares by price segment, by technology, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of air purifiers. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast New Zealand air purifiers market , TechSci Research used various forecast techniques such as: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis © TechSci Research 10 10

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ Mi Oceania Limited ▪ World Bank ▪ Philips New Zealand Limited ▪ TechSci Research Proprietary Database & Knowledge ▪ Blueair AB Repository ▪ Dyson New Zealand Limited ▪ Company Annual Reports ▪ Winix Co., Ltd. ▪ Industry Magazines ▪ Fellowes Brands ▪ Industry Reports ▪ Honeywell International Inc. ▪ News Dailies ▪ Asia Pacific Brands Ltd. (Vidawell) ▪ Credible Paid Databases ▪ AWS Group Limited © TechSci Research 11 11

Industry Brief According to TechSci Research report, “New Zealand Air Purifiers Market By Filter Type (Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon, HEPA, and Other Air Purifiers), By Price Segment (Low, Medium, High), By Sales Channel (General Trade and Modern Trade), By Region, Competition, Forecast & Opportunities, 2030F”, the New Zealand Air Purifiers market is forecast to grow at a rate of over 7.42% to reach USD14.48 million by 2030F. The market growth is stimulated by various factors such as growing urbanization and increasing disposable income of consumers which results in rising purchasing power of the consumer. The demand for air purifiers in the projected period is likely to register good growth owing to an increase in pollution level and the need for fresh air to breathe. Air purifiers are meant to remove indoor air pollutants such as pollens, allergens, cooking fumes, dust mites, pet dander, tobacco smoke, and so on. They are quite beneficial for those who suffer from allergies, have asthma or other respiratory problems, or homes with infants and small children. Even though New Zealand has superior air quality in comparison to many other nations, in recent times, there has been an increasing instance of respiratory diseases and approximately 300 cases of tuberculosis (TB) are diagnosed each year in the country. Moreover, growing exposure to airborne pollutants and irritants is anticipated to increase the risk of airborne diseases. This has led to an increasing focus on health and wellbeing among the people in the country. As air purifiers have the capacity to clean the air and keep users away from these diseases, the demand for air purifiers across New Zealand is expected to register growth during the forecast period. Airborne diseases such as the common cold and flu spread through tiny pathogens floating around in the air. When one family member catches the flu, it is not uncommon for the rest of the family to get sick as well. This happens because everyone is breathing the same air that is infected with bacteria and viruses. Air purifiers with HEPA filters capture these bacteria and viruses. When you remove the cause of airborne diseases, you safeguard yourself and your family from them. If you live with elderly people, children, or anyone with a weakened immune system, air purifiers are a must in those houses. Indoor air pollution can affect your cardiac, respiratory, and even neurological systems. Chemicals and gases from common household products can accumulate in your lungs. The airborne particles are so small that they penetrate the blood-brain barrier, impacting your brain and cognitive functions. A good air purifier traps even the fine particles providing you with better air quality. Anticipated improvement in the country’s GDP in the coming years is expected to boost the personal disposable income of consumers, thereby shifting their focus towards preventive healthcare from traditional curative healthcare. This is anticipated to augur well for the New Zealand air purifiers market during the forecast period. The New Zealand air purifiers market is segmented into filter type, price segment, sales channel, region and company. In terms of filter type, the market is segregated into Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon, HEPA, and other air purifiers. Out of these, the Prefilter + HEPA + Activated Carbon registered a market share of around 47% in 2020 because of the rise in airborne diseases and health concerns, whereas the HEPA filter type is the fastest-growing air purifiers among others. In terms of the price segment, the New Zealand market is segmented into low, medium, and high. Among which the medium price air purifiers is more purchased by the consumers across the country due to cost efficiency as most of the consumers prefer to get good air purifiers at a medium price range. Furthermore ‘low’ price range air purifiers registered the fastest growth with a market share of approximately 29% in 2020. In terms of sales channel, the market is segmented into modern trade, and general trade, wherein the modern trade has dominated the market with a majority share of around 77% in 2020. In terms of regional analysis, the New Zealand air purifiers market is divided into North Island & South Island. Among which, the North Island dominates the air purifiers market across the country, due to high per capita income and higher spending of people on lifestyle. “The rising health concern is stimulating the growth of the air purifiers market across the country. Air Purifier removes harmful radon, eliminates hazardous asbestos particles. Companies are coming up with the best technologies to stay competitive in the market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global managementconsulting firm. © TechSci Research 12 12

Sample Data -Snapshot New Zealand Air Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011-2030F CAGR 2011-2020 CAGR 2021E-2030F By Value: xx% By Value: xx% By Volume: xx% By Volume: xx% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021E2022F2023F2024F2025F2026F2027F2028F2029F2030F Value (USD Million) Volume (Thousand Units) New Zealand Air Purifiers Market Share, By Filter Type, By Volume, 2011-2030F 40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00%40.00% 40.00%40.00% 30.00%30.00% 30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00% 10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00%10.00% 20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F Prefilter + HEPA + Activated Carbon HEPA + Activated Carbon HEPA Others New Zealand Air Purifiers Market Share, By Price Segment, By Volume, 2011-2030F 50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00%50.00% 20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00%20.00% 30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00%30.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F Medium (USD300-USD750) Low (Less than USD300) High (More than USD750) © TechSci Research 13 13

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About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in numberof areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports • Australia Air Purifiers Market By Filter Type (HEPA, Ion & Ozone, Electrostatic Precipitators, HEPA +Activated Carbon, HEPA+ Activated Carbon + Ion Ozone and Others), By End Use (Residential, Commercial/Industrial), By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/HypermarketsandOnlineChannels),ByRegion,CompetitionForecastandOpportunities,2025 • Global Air Purifier Market By Filter Type (HEPA & Activated Carbon, Ion & Ozone, Electrostatic Precipitators, HEPA & Activated Carbon + Ion & Ozone, HEPA, Activated CarbonandOthers),ByEndUser(Residential,CommercialandIndustrial),ByRegion,Competition,Forecast&Opportunities,2025 • VietnamAir Purifiers Market By Filter Type (Prefilter + HEPA + Activated Carbon, Prefilter + HEPA and HEPA and Other Air Purifiers), By Price Segment (Low, Medium, High), BySalesChannel(GeneralTradeandModernTrade),ByRegion,Competition,Forecast&Opportunities,2011 –2030 TechSci Research – North America TechSci Research – Europe TechSci Research – Asia-Pacific 708 Third Avenue, Manhattan, 54, Old brook, Bretton, B – 44, Sector – 57, Noida, National Capital New York, United States Peterborough, Region, U.P. - India Tel: +1- 646- 360- 1656 United Kingdom Tel: +91-120-4523900 Email: [email protected] Email: [email protected] Email: [email protected] www.techsciresearch.com www.techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.