Industry Brief According to TechSci Research report, “Malaysia Water Purifiers Market By Mode (POU, POE), By Type (Counter Top, Under Sink, Faucet Mount, Others), By Technology (RO, UF, UV, Media, Others), By Region, Competition, Forecast & Opportunities, 2016-2026”, the Malaysia Water Purifier Market was valued at USD353.20 million in 2020 and is expected to grow at a CAGR of 10.64% during the forecast period. Growth in the market can be attributed to the growing concern towards quality of tap water due to aging of water supply infrastructure across the country. Furthermore, increasing awareness pertaining to safe drinking water, increasing incidences related to water borne diseases, growing disposable income among the masses are further expected to drive the market growth in the forecast period. However, usage of bottled water and lack of awareness among the masses in the rural areas regarding the water hazards are expected to hamper the market growth in the upcoming years. Rapid urbanization and growing population are boosting water consumption, besides increasing the water pollution levels in the country. This is creating a huge requirement for water purifiers in Malaysia. Also, growing preference for rental water purifier services in commercial sector because of affordable prices is positively influencing the water purifiers market. The other reason behind the growth of rental water purifier services is that most Malaysian water purifier companies do not provide filter management services, so consumers need to replace filters on their own, whereas rental services providers offer regular filter management services. This has widely supported the growth of water purifiers market across the country over the last few years and is expected to continue in future also. The Malaysian government is also taking initiatives to educate people about the side effects of contaminated water. This is further boosting the water purifiers market in the country. The Malaysia Water Purifier Market is segmented based on mode, type, technology and region. Based on mode, the market is segmented into POU and POE. The POU segment held 85.59% market share in 2020, primarily due to the widespread adoption of POU water purifiers which are installed at a single water connection. The POU systems are smaller in size and are comparatively cheaper in comparison to the POE systems. In terms of Type, the market can be bifurcated into counter top, under sink, faucet mount and others. In 2020, counter top segment dominated the market with a share of 50.05%andisexpectedtodominatethemarketintheforecastperiod due to their widespread adoption. However, faucet mount segment is expected to grow at a higher rate. Based on technology, the market can be segmented into RO, UF, UV, media and others. The RO segment dominated the market with a share of 46.37% in 2020 and is also expected to grow in the forecast period because RO water purification provides added layer of protection compared to UF or UV filtration technology as it can remove the minutest of the chemical contaminants which might bypass the other filtration technologies when used alone. Coway (Malaysia) Sdn. Bhd, CUCKOO International (MAL) Sdn. Bhd., Aqua Kent RO Malaysia, NEP Holdings (Malaysia) Berhad, 3M Malaysia Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., PureGen Technologies Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd., Bio Pure (Elken Global Sdn. Bhd.), are among the leading players operating in the Malaysia Water Purifiers Market. Companies operating in the market are using strategies such as product advancement through the addition of new features, mergers, and collaborations to boost their market share. “The water purifiers market is highly competitive in Malaysia owing to presence of domestic as well as international players. Major market players are continuously focusing on expanding their presence and growing organically by following strategic models such as mergers & acquisitions. They are also investing in research and development activities to cater to the customized requirements of consumers. Also, growing preference for rental water purifier services in commercial sector because of affordable prices is positively influencing the water purifiers market in Malaysia. Due to the COVID-19 pandemic, the country was under a complete lockdown in 2020, which resulted in temporary closing down of water purifier manufacturing units and affected the retail store sales, which adversely hampered the growth of the water purifiers in the country”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research 12