MALAYSIA WATER PURIFIERS MARKET 2026
MALAYSIA WATER PURIFIERS MARKET Size, Share, Growth, Trend & Analysis 2026
PUBLISHED: APRIL 2021 2016 – 2026 MALAYSIA WATER PURIFIERS MARKET COMPETITION, FORECAST AND OPPORTUNITIES MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com
Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Impact of COVID-19 on Malaysia Water Purifiers Market 4. Analyst View 5. Voice of Customer 6. Malaysia Water Purifiers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.1.2. By Volume 6.2. Market Share & Forecast 6.2.1. By Mode (POU and POE) 6.2.2. By Type (Counter Top, Under Sink, Faucet Mount & Others) 6.2.3. By Technology (RO, UF, UV, Media and NF) 6.2.4. By Competition 6.2.5. By Region 6.3. Product Market Map 6.3.1. By Mode 6.3.2. By Type 6.3.3. By Technology 7. Malaysia Counter Top Water Purifiers Market Outlook 7.1. Market Size & Forecast © TechSci Research 2 2
Table of Contents S. No. Contents 7.1.1. By Value 7.1.2. By Volume 7.2. Market Share & Forecast 7.2.1. By Technology 7.2.1.1 By Value 7.2.1.2 By Volume 8. Malaysia Under Sink Water Purifiers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.1.2. By Volume 8.2. Market Share & Forecast 8.2.1. By Technology 8.2.1.1 By Value 8.2.1.2 By Volume 9. Malaysia Faucet Mount Water Purifiers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.1.2. By Volume 9.2. Market Share & Forecast 9.2.1. By Technology 9.2.1.1 By Value 9.2.1.2 By Volume 10. Market Dynamics 10.1. Drivers 10.2. Challenges © TechSci Research 3 3
Table of Contents S. No. Contents 11. Market Trends and Developments 12. Pricing Analysis 13. Policy and Regulatory Landscape 14. Malaysia Economic Profile 15. Competitive Landscape 15.1. Product Benchmarking 15.2. Company Profiles 15.2.1. Coway (Malaysia) Sdn. Bhd. 15.2.2. CUCKOO International (MAL) Sdn Bhd 15.2.3. Aqua Kent RO Malaysia 15.2.4. NEP Holdings (Malaysia) Berhad 15.2.5. 3M Malaysia Sdn. Bhd. 15.2.6. AMWAY (Malaysia) Sdn. Bhd. 15.2.7. Panasonic Malaysia Sdn. Bhd. 15.2.8. PureGen Technology Sdn Bhd 15.2.9. Nikom Global Marketing (M) Sdn. Bhd. 15.2.10. Bio Pure (Elken Global Sdn Bhd.) 16. Strategic Recommendations 17. About Us & Disclaimer © TechSci Research 4 4
Product Overview © TechSci Research 5
Product Overview A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc., to produce pure drinking water, which is fit for human consumption or for industrial use. Water purifiers are categorized into ‘point of use’ and ‘point of entry’ water purifiers. Point of use (POU) water purifiers can be directly installed at the tap water supply point, whereas, point of entry (POE) water purifiers are installed at main water supply. Water Purifier Classification, By Technology Ultrafiltration (UF) Membrane Based Water Purifiers Reverse Osmosis (RO) Types of Water Based on Ultraviolet Based Purifiers Technology Water Purifiers Gravity Based Water Purifiers Source: TechSci Research © TechSci Research 6
Research Methodology © TechSci Research 7
Research Methodology Various aspects of the Information regarding market were The analyzed All collected information was then Malaysia Water information was then comprehensively presented in a Purifiers market was validated through monitored and chronological order to gathered through depict a meaningful multiple sources and analyzed by the team and clear picture of primary research of industry experts. Malaysia Water surveys with data warehouses in Purifiers market. It manufacturers, order to present the TechSci Research also should be noted that retailers and most accurate and identified and analyzed we have collected information related to distributors present in precise information trends, drivers and the organized market Malaysia, followed by about Malaysia Water challenges in Malaysia only and all exhaustive secondary Water Purifiers market. parameters are related Purifiers market. to that including research. market shares. Evaluation Research & Analysis Presentation Validation © TechSci Research 8
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia Water Purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as increasing number of residential units, deteriorated water quality and rising water borne diseases. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Malaysia Water Purifiers market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifiers manufacturers and distributors. • The team interviewed more than 15 manufacturers/suppliers, 25 distributors and 10 industry experts in Malaysia Water Purifiers market to obtain the overall market size during 2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2016-2020. • Respondents were asked about the current and future market growth rates, market shares by mode, by technology, by type, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the segments of water purifiers. © TechSci Research 9
Research Methodology Methodology Followed for Calculation of Market Shares: Market shares by mode, by type, by technology, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Malaysia Water Purifiers market, TechSci Research used various forecast techniques such as: o Moving Average o Time Series Analysis o Regression Analysis o Econometric and Judgmental Analysis © TechSci Research 10
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate the demand and to reach accurate market numbers. Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., Aqua Kent RO Malaysia, 3M Malaysia Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Partial List of Companies Bhd., PureGen Technology Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd., Elken Global Interviewed Sdn Bhd., etc. Company Annual Reports, Association Reports, Industry Magazines, News Dailies, Credible Secondary Sources Paid Databases, World Bank, UN Comtrade, International Monetary Fund, Water Research Commission, The Water Institute of Malaysia, Korea Times. © TechSci Research 11
Industry Brief According to TechSci Research report, “Malaysia Water Purifiers Market By Mode (POU, POE), By Type (Counter Top, Under Sink, Faucet Mount, Others), By Technology (RO, UF, UV, Media, Others), By Region, Competition, Forecast & Opportunities, 2016-2026”, the Malaysia Water Purifier Market was valued at USD353.20 million in 2020 and is expected to grow at a CAGR of 10.64% during the forecast period. Growth in the market can be attributed to the growing concern towards quality of tap water due to aging of water supply infrastructure across the country. Furthermore, increasing awareness pertaining to safe drinking water, increasing incidences related to water borne diseases, growing disposable income among the masses are further expected to drive the market growth in the forecast period. However, usage of bottled water and lack of awareness among the masses in the rural areas regarding the water hazards are expected to hamper the market growth in the upcoming years. Rapid urbanization and growing population are boosting water consumption, besides increasing the water pollution levels in the country. This is creating a huge requirement for water purifiers in Malaysia. Also, growing preference for rental water purifier services in commercial sector because of affordable prices is positively influencing the water purifiers market. The other reason behind the growth of rental water purifier services is that most Malaysian water purifier companies do not provide filter management services, so consumers need to replace filters on their own, whereas rental services providers offer regular filter management services. This has widely supported the growth of water purifiers market across the country over the last few years and is expected to continue in future also. The Malaysian government is also taking initiatives to educate people about the side effects of contaminated water. This is further boosting the water purifiers market in the country. The Malaysia Water Purifier Market is segmented based on mode, type, technology and region. Based on mode, the market is segmented into POU and POE. The POU segment held 85.59% market share in 2020, primarily due to the widespread adoption of POU water purifiers which are installed at a single water connection. The POU systems are smaller in size and are comparatively cheaper in comparison to the POE systems. In terms of Type, the market can be bifurcated into counter top, under sink, faucet mount and others. In 2020, counter top segment dominated the market with a share of 50.05%andisexpectedtodominatethemarketintheforecastperiod due to their widespread adoption. However, faucet mount segment is expected to grow at a higher rate. Based on technology, the market can be segmented into RO, UF, UV, media and others. The RO segment dominated the market with a share of 46.37% in 2020 and is also expected to grow in the forecast period because RO water purification provides added layer of protection compared to UF or UV filtration technology as it can remove the minutest of the chemical contaminants which might bypass the other filtration technologies when used alone. Coway (Malaysia) Sdn. Bhd, CUCKOO International (MAL) Sdn. Bhd., Aqua Kent RO Malaysia, NEP Holdings (Malaysia) Berhad, 3M Malaysia Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., PureGen Technologies Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd., Bio Pure (Elken Global Sdn. Bhd.), are among the leading players operating in the Malaysia Water Purifiers Market. Companies operating in the market are using strategies such as product advancement through the addition of new features, mergers, and collaborations to boost their market share. “The water purifiers market is highly competitive in Malaysia owing to presence of domestic as well as international players. Major market players are continuously focusing on expanding their presence and growing organically by following strategic models such as mergers & acquisitions. They are also investing in research and development activities to cater to the customized requirements of consumers. Also, growing preference for rental water purifier services in commercial sector because of affordable prices is positively influencing the water purifiers market in Malaysia. Due to the COVID-19 pandemic, the country was under a complete lockdown in 2020, which resulted in temporary closing down of water purifier manufacturing units and affected the retail store sales, which adversely hampered the growth of the water purifiers in the country”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research 12
Sample Data - Snapshot Malaysia Water Purifiers Market Size, By Value, 2016-2026F (USD Million) CAGR 2016-2020 CAGR 2021E-2026F By Value: xx% By Value: xx% 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Malaysia Water Purifiers Market Share, By Mode, By Value, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F POU 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% POE 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% Malaysia Faucet Mount Water Purifiers Market Share, By Technology, By Volume, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Media 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% UF 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% RO 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% © TechSci Research 13
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