Industry Brief According to TechSci report on, “Malaysia Dishwasher Market By Type (Built-in vs Free-standing Dishwasher) By Distribution Channel (Multi-Branded stores, Exclusive Stores, Hypermarket/ Supermarket, and Online) By Region, Competition Forecast & Opportunities, 2026”, Malaysia dishwasher market stood around USD31.32 million in 2020 and is expected to reach USD52.90 million in 2026. Malaysia dishwasher market owes its growth to the factors like increasing number of working families and prevalence of in-home cooking. In small/nuclear families, with all adult members full time working, house chores become a difficult task. To overcome the exhaustive process of hand-dishwashing, the product demand is increasing thus driving the Malaysia dishwasher market growth. Stainless steel dishwashers are prevailing as a favorable product in the market. These products require lower heat, are low maintenance, and saves energy, among others. The favorable facts of the products drive the market growth in the next five years. Moreover, technological advancements like glass protection, shine enhancers, rinse aid, soundproof, and LED touch panels are attracting more consumers. New players may launch technologically advanced products with better graphic-user interface (GUI), facility of less water and electricity consumption, etc. Built-in and free-standing are two types of dishwashers available in the Malaysian market. Built-in dishwashers come with more features but are expensive owing to its large arena of functionalities, specialized wash cycles, multiple targeted sprays. Built-in dishwasher sales are expected to grow in the next five years, owing to the fact that consumers are getting more inclined towards modular kitchen, with their disposable income in hand, they are able to make the purchases. Moreover, the market sees a demand for importance of compact and small spaces thereby demanding a better area planning, this drives the market growth of built-in dishwasher multiple folds. The Malaysia dishwasher market is segmented based on type, distribution channel, regional distribution, and competitional landscape. Based on distribution channel, the market is further segmented into multi-branded stores, exclusive stores, hypermarket/supermarket, and online sources. Multi-brands stores that deal in multiple brands of electronic appliances are the largest contributor in the sales of dishwashers in Malaysia. Consumers opt for multi-branded stores for the viable options of similar products and to compare the features at a similar price range but various functions thereby finding the exact product they require as well as can afford. In the recent times of pandemic, the market also started expanding through the online segment. Due to lockdown, consumers were not able to visit the offline distributors or to choose their product. In such wakes, online portals and online retailers gained a lot of attention for the features and specifications are well explained and price range can be compared on a wider range of products. Online segment is expected to grow fastest in the next five years since the threat of the virus spread has not yet ceased. After observing a setback, dishwasher market is expected to revisit its growth and show a promising future. Some of the top players in the Malaysia dishwasher Market are Robert Bosch Sdn. Bhd., Electrolux Home Appliances Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., Toshiba Sales & Services Sdn. Bhd., Midea Scott & English Electronics Sdn. Bhd., GE Appliances (Malaysia), Fiamma Sdn. Bhd., etc. among others. The companies are involving themselves into research and development for the methods of better quality, and various quality analysis tests to provide the better products. “Malaysia dishwasher market is expected to witness significant growth during the forecast period. Moreover, domestic players are focusing on providing cheaper products which is further prompting consumers to buy dishwashers, aiding the growth of dishwasher’s market in the country. Rapid penetrations by the international brand may pose minor threat to the domestic market of Malaysia although, if the new players come up with technologically advanced products at a feasible price, they may overcome the threat. Increased urbanization in the various regions of the country is expected to drive the Malaysia dishwasher market to its anticipated growth, general awareness along with the better product marketing are likely to improve future sales,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 12