Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia air purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as increasing number of residential units, deteriorated air quality and rising air borne diseases. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Malaysia air purifiers market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air purifiers manufacturers and distributors. • The team interviewed more than 15 manufacturers/suppliers, 25 distributors and 10 industry experts in Malaysia air purifiers market to obtain the overall market size during 2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2016-2020. • Respondents were asked about the current and future market growth rates, market shares by filter type, by sales channel, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the segments of air purifiers. 12