Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India organic snacks market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing demand for different cuisines and surging demand for snacks & convenience foods. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India organic snacks market. Methodology Followed forCalculation of Market Size: • Market Size By Value : Market size, in terms of value & volume, for the year FY2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as organic snacks manufactures, suppliers, channel partners, end users, industry experts, and other industry participants. • The team interviewed more than 40 – 50 organic snacks manufactures, suppliers, 180 – 200 end users, and 15 – 20 industry experts and other value & volume chain stakeholders in the India organic snacks market to obtain the overall market size from FY2017 to FY2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2017-FY2021. • Respondents were asked about the current and future market growth rates, market shares by type, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. 8