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Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India Organic Personal Care Products market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing adoption of western culture and lifestyle and increasing number of beauty salons. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the organic personal care products market. Methodology Followed for Calculation of Market Size: • Market Size By Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as organic personal care products companies, channel partners, market influencers and end users, industry experts, and other industry participants. • The team interviewed more than 15 – 20 organic personal care products companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and other value chain stakeholders in India Organic Personal Care Products market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. 8

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