Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India organic food market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as favorable government policies supporting organic farming coupled with increasing land area under organic cultivation. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India organic food market. Methodology Followed forCalculation of Market Size: • Market Size By Value : Market size, in terms of value & volume, for the year FY2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as organic food manufacturers, suppliers, channel partners, end users, industry experts and other industry participants. • Theteaminterviewedmorethan30organicfoodmanufacturers&suppliers,180–200endusers,and15–20industryexpertsandothervalue chain stakeholders in the India organic food market to obtain the overall market size from FY2016 to FY2020. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. • Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region andbycompany.Removingtheoutlierresponses,thegeometric meanofgrowthestimatesandsupplierwiserevenue sharesgeneratedacross various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. 9