Industry Brief According to TechSci Research report, “India Dishwasher Market, By Type (Free-Standing, Built-in), By Distribution Channel (Multi- Branded/Distributor Sales, Exclusive Stores, Online, Hypermarkets/Supermarkets), By Region, Competition, Forecast & Opportunities, FY2026”, India dishwasher market is expected to grow at a CAGR of 12.35% by value during 2021-2026F. The India dishwasher market is driven by the growing working population and changing consumer lifestyle. Anticipated growth in the market can be attributed to rising urbanization and increasing personal disposable income in the country. Moreover, the surging number of working women and nuclear families is further pushing the demand for dishwashers across the country. In addition, dishwashers are emerging as the new helping hand for families who have restricted the entry of maids after the lockdown period. During the lockdown, all the working professionals were working from home, cooking more and ordering less, which led to a rise in the demand for dishwashers. The market is witnessing a shift towards the demand for built-in type of dishwashers with rising modular kitchen concepts in India. India dishwasher market is segmented based on product type, distribution channel, and region. Based on product type, the market can be categorized into built-in and free standing. Among them, the free-standing segment dominated the market with a share of more than 80% by volume in FY2020 and is expected to maintain its dominance during the forecast period as well, as it is easily portable and widely available in shops with different variants at cheaper cost. The distribution channel of the India dishwasher market is categorized into multi-branded stores/distributor sales, exclusive stores, supermarkets/hypermarkets and online channels. Multi-branded stores/distributor sales have accounted for the majority share in India dishwasher market in FY2020 followed by exclusive stores. Companies are trying to increase their focus to make their products reach exclusive stores, multi-branded stores, and online channels across the country. Urban areas remain the main target selling points in the country. However, multi-branded stores, exclusive stores, etc. provide the advantage of showing the products to consumers before buying, which helps them to choose the right product. Moreover, multi-branded and exclusive store channels supply product quickly to consumers as compared to the online channel, where consumers are made to wait for the product delivery according to the pin code availability. In terms of region, the India dishwasher market is categorized into West India, North India, South India and East India. West India is the largest contributor in the India dishwasher market, on account of the increasing number of nuclear families, wider product availability, along with better penetration of online channels as well as offline channels. On the contrary, East India faces challenges due to transportation problems, while North India is expected to grow at a higher pace during the projected period. IFB Industries Ltd., BSH Household Appliances Manufacturing Pvt. Ltd., LG Electronics India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., AB Electrolux, Elica PB India Private Limited, Kaff Appliances (India) Private Limited, Miele India Pvt. Ltd., Franke Faber India Ltd. and Whirlpool of India Ltd. are the major market players operating in the industry. The players are focusing on strategic partnerships to expand their reach and maintain their competitive position in the market. “India dishwasher market is expected to witness significant growth during the forecast period. Government support by schemes such as “production linked incentive (PLI) scheme” is expected to provide a boost in local manufacturing of white goods in India, with a heavy financial aid of 25% on identified electronic goods, which will further help in growing the India dishwasher market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-basedglobal managementconsulting firm. © TechSci Research 11