Industry Brief Higher living standards and adoption of durable packaging techniques is expected to drive the demand for global floriculture market throughout the forecast period. According to TechSci Research report, “Global Floriculture Market By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2026”, the global floriculture market is expected to attain steady CAGR in the forecast period, 2022-2026. The high demand for flowers for decoration purposes on various occasions is fueling the floriculture market growth. Flowers can be used for professional and personal use for aesthetics, decoration, or greeting purposes. The rising demand for cut flowers around the globe and the adoption of favorable agricultural practices is contributing to the growth of the floriculture market. The adoption of the latest technologies by the farmers and precise management of commercial floriculture is fueling the agricultural yield and increasing the profitability for farmers involved in the floriculture practice. The profit obtained in the floriculture production can be higher than the profit obtained from the agriculture practice which is an attracting factor for farmers. Surging demand for Ayurveda and other native therapies is expected to pave the way for the global floriculture market growth in the forecast period. Flowers including jasmine rose, and others are used in the production of essential oils and other ayurvedic formulations thereby creating a high demand for the flowers. However, a lack of awareness in the rural areas may restrain the global floriculture market growth in the forecast period. Global floriculture market is segmented into flower type, distribution channel, application, end use, regional distribution, and company. Based on the flower type, the market can be divided into cut flower, loose flower, bedding & garden plants, potted flowering plants, and foliage plants. The cut flower segment is expected to hold a major market share in the forecast period, 2022-2026. The high demand for cut flowers owing to their fragrance and aesthetic value is driving the demandof the segment. These are resistant to getting infected with diseases and external factors such as pests that can adversely affect flower production. Cut flowers can be easily handled and harvested and can be used for gifting or decoration purposes. Based on the distribution channel, the market can be divided into retail, florists, supermarkets/hypermarkets, online, and others. The online segment is expected to witness the fastest incremental growth in the next five years. High internet penetration and the proliferation of smartphones are driving the growth of the online sales channel. Market players are developing user- friendly interactive applications and websites to expand the reach of their products. The facility of easy dispatch and delivery options along with the availability of a wide variety of options is boosting the demand of the floriculture market. Market players offer lucrative discounts to customers and create a personalized experience for consumers to increase the sales of the flower through online channels. Beekenkamp Group, Danziger Group, Duemmen GmbH, Flamingo Horticulture Investments Limited, Syngenta Flowers. Inc., Karen Roses Company, The Kariki Group, Karuturi Global Limited, Oserian Development Company Limited, Selecta Klemm GmbH & Co. KG, Marginpar Flower Group Holdings, Ruparelia Group, Multiflora Ltd., Ball Horticultural Company, Carzan Flowers Limited are the leading players operating in global floriculture market. Floriculture related farmers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several floriculture providers are coming up with their technologically advanced offerings. “Market players are adopting modern farm practices to increase the yield of the floriculture practice and making high-end investments for research activities to procure quality seeds and fertilizers which is expected to fuel the growth of the floriculture market in the next five years. The rise in the advancements in the field of plant biotechnology such as genome sequencing and the development of genetically modified flowering plants to increase the yield of floriculture production is expected to create lucrative opportunities for the floriculture market growth. The growing demand for flowers along with the adoption of attractive marketing strategies by the market players is expected to propel the floriculture market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, aresearch basedglobal managementconsulting firm. 25