Scope of Report Product of Interest (POI): Floriculture Floriculture, or flower farming, is a discipline of horticulture concerned with the cultivation of flowering and ornamental plants for gardens and for floristry, comprising the floral industry. The development, via plant breeding, of new varieties is a major occupation of floriculturists. Market Segmentation Year Range FLOWER TYPE APPLICATION REGION • Cut Flower • Aesthetic & Decorative • Asia-Pacific Review Period • Loose Flower Purposes • Europe 2016 – 2019 • Bedding & Garden Plants • Flavours & Fragrances • North America • Potted Flowering Plants • Natural Colors • South America Base Year • Foliage Plants • Medicines • Middle East & Africa 2020 • Others Estimated Year DISTRIBUTION CHANNEL END USE 2021 • Retail • Personal Forecast Period • Florists • Institutions/Events 2022 – 2026 • Supermarkets/Hypermarkets • Hotels • Online • Restaurants & Spas • Others • Industrial 2