Research Methodology Baseline Methodology OurdedicatedteamofindustryexpertshasmonitoredandanalyzedvariousaspectsofChinayogurtmarket.Theteamhasanalyzedthe outlook of various segments of this market, while considering the major influencing factors such as increasing number of easy availability of raw materials like milk and starter culture. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in China yogurt market. MethodologyFollowedforCalculationofMarketSize: • Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as yogurt manufacturers, channelpartners,marketinfluencers&endusers,industryexperts,andotherindustryparticipants. • The team interviewed more than 15 – 20 yogurt companies, 100 – 120 end users, and 15 – 20 industry experts and other value chain stakeholders in the China yogurt market to obtain the overall market size from FY2016-FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from FY2016-FY2020. 8