China Lingerie Market Size, Share & Trend 2026

2016 – 2026 CHINA LINGERIE MARKET FORECAST AND OPPORTUNITIES Published: May 2021 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Impact of COVID-19 on China Lingerie Market 5. Voice of Customer 5.1. Brand Awareness 5.2. Factors Influencing Purchase Decision 5.3. Purchase Frequency 6. China Lingerie Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra and Others) 6.2.2. By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others) 6.2.3. By Region 6.2.4. By Company (2020) 6.3. Market Map (Product Type and Region) 7. China Bra Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Product Type (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra and Others) © TechSci Research 2

Table of Contents S. No. Contents 7.2.2. By Distribution Channel 7.3. Pricing Analysis 8. China Knickers & Panties Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Product Type (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini and Others) 8.2.2. By Distribution Channel 8.3. Pricing Analysis 9. China Lounge Wear Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Product Type (Mini Dress, Capris, Shorts, Pajama Set, Nighty and Others) 9.2.2. By Distribution Channel 9.3. Pricing Analysis 10. China Shape Wear Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value © TechSci Research 3

Table of Contents S. No. Contents 10.2. Market Share & Forecast 10.2.1. By Product Type (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper) 10.2.2. By Distribution Channel 10.3. Pricing Analysis 11. Supply Chain Analysis 12. Import - Export Analysis 13. Market Dynamics 13.1. Drivers 13.2. Challenges 14. Market Trends and Developments 15. Policy and Regulatory Landscape 16. China Economic Profile 17. Competitive Landscape 17.1. Shenzhen Huijie Group Co., Ltd. 17.2. L Brands, Inc. 17.3. Cosmo Lady (China) Holdings Company Limited 17.4. Embry Holdings Limited 17.5. Yancheng International Women's Fashion Co., Ltd. 17.6. 6IXTY 8IGHT LIMITED © TechSci Research 4

Table of Contents S. No. Contents 17.7. La Perla 17.8. Aimer Group 17.9. Wacoal (China) Fashion Co., Ltd. 17.10. Etam Group 17.11. Chun Wing Intimate Factory Ltd. 18. Strategic Recommendations 19. About Us & Disclaimer © TechSci Research 5

Product Overview

Scope of Report Product of Interest (POI): Lingerie China lingerie market is expected to grow at a CAGR of 6.80% during the forecast period on account of growing demand for lingerie sets, rising disposable income of middle class population and increase in financially independent women population. Technical advancements in lingerie manufacturing coupled with rising number of manufacturers using luxurious, delicate fabrics and designs such as mesh and lace, is also expected to fuel demand for lingerie products in the country. China Lingerie Market Market Segmentation BY PRODUCT TYPE BY REGION • Shape Wear • South Central Year Range • Lounge Wear • Southwest • Knickers & Panties • East Review Period • Bra • Northeast • Others • Northwest 2016 – 2019 • North China Base Year BY DISTRIBUTION CHANNEL 2020 • Hypermarkets/ Supermarkets Estimated Year • Independent Retailers • Online 2021 • Others Forecast Period 2022 – 2026 © TechSci Research 7

Research Methodology

Research Methodology Market Formulating Developing List Data Data Data Profiling Questionnaire of Respondents Collection Validation Analysis In-depth secondary In order to conduct List of industry TechSci conducted Data obtained as a The data was scrutinized research was conducted to industry experts’ players and industry interviews with result of primary using MS-Excel, statistical determine top players in interviews, TechSci specialists was industry experts and and secondary tools and internal China Lingerie market, formulated a detailed developed. industry players for research was proprietary database to overall market size and discussion guide. data collection and validated through obtain qualitative and segmental market size. verification. rigorous quantitative insights about triangulation. China Lingerie market. Primary Research Desk Research Company Analysis ✓ Identifying Key Opinion ✓ Recent Developments ✓ Market Participants Data Data Filter Research & Actionable Business Leaders ✓ Market Changing ✓ Key Strengths Collection & Analysis Intelligence Insights Solution Aspects/Dynamics ✓ Questionnaire Design ✓ Government Policies ✓ In-depth Interviews ✓ Conclusion Primary Research Secondary Paid Sources Research ✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ TechSci Internal ✓ Company Annual ✓ Hoovers Database Reports ✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. © TechSci Research 9

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of China lingerie market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing demand for lingerie sets. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in China lingerie market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as lingerie companies, channel partners, end-user industry experts, and other industry participants. • The team interviewed more than 15-20 lingerie market companies, 200 – 220 end users, and 15 – 20 industry experts and other value chain stakeholders in China lingerie market to obtain the overall market size for 2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2016-2020. © TechSci Research 10

Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by product type, by distribution channel and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of lingerie market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast China lingerie market, TechSci Research used various forecast techniques such as: ✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis None: Sum of some shares may not add to 100% due to round of two decimal places. © TechSci Research 11

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate and analyze market demand scenario. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources ▪ Embry Holdings Limited ▪ World Bank ▪ Cosmo Lady (China) Holdings Company ▪ TechSci Research Proprietary Database & Knowledge Limited Repository ▪ L Brands, Inc. ▪ Company Annual Reports ▪ Chun Wing Intimate Factory Ltd. ▪ Industry Magazines ▪ 6IXTY 8IGHT LIMITED ▪ Industry Reports ▪ Shenzhen Huijie Group Co., Ltd. ▪ News Dailies ▪ La Perla ▪ Credible Paid Databases ▪ Yancheng International Women's Fashion Co., Ltd. ▪ Aimer Group ▪ Wacoal (China) Fashion Co., Ltd. ▪ Etam Groupe © TechSci Research 12

Sample Data -Snapshot According to TechSci Research report, “China Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others), By Region, Competition, Forecast Opportunities, 2026”, China lingerie market was valued at USD26.36 billion in 2020 and is expected to reach USD42.51 billion by 2026 with a CAGR of 6.80% during the forecast period. China lingerie market grew at a significant pace in the past few years and is expected to register strong growth in the coming years as well, due to increasing female population, changing preferences of young and dynamic generation and rising awareness among the consumers due to social media penetration. Moreover, rising urban population is offering huge growth opportunities to manufacturers by catering to demand for lingerie in the country. Today, there is less societal discrimination against women in the country, and the concept of financial independence among working women has helped them make better decisions. As a result, it is now easier for vendors to directly target women and influence their purchasing decisions. Furthermore, the growing urban middle class, strong brand awareness, and rising disposable income is increasing the demand for lingerie in China. There has been an increase in local middle class, particularly millennial women, who prefer to spend their disposable income on items that makethemfeelconfidentand at the sametime allow them to express their personality. China lingerie market is segmented based on product type, distribution channel, company, and region. In terms of product type, the market can be segregated into bra, knickers & panties, lounge wear, shape wear & others. Out of these, bra registered highest market share among all lingerie type dueto increasing emphasis on inner comfort, followed by knickers & panties, lounge wear, Shape wear & others. In terms of distribution channel, Independent retail store is dominating the China lingerie market followed by online because it offers consumers the opportunity to touch and feel the lingerie product. The online channel is the fastest growing as the advent of online retail has allowed consumers to easily surf through catalogs without being cramped by any store manager or any executive, which ensures greater privacy to the consumers. Moreover, companiesare shifting their focus to online retail, as it is a much more cost-effective model and involves low operating costs. In terms of regional analysis, the market is segment into East China, North China, North East China, South Central China, North West China, South West China. East China is dominating the China lingerie market followed by North China. Company named Shenzhen Huijie Group Co., Ltd. L Brands, Inc., Cosmo Lady (China) Holdings Company, Embry Holdings Limited, Yancheng International Women's Fashion Co., Ltd among others are the major leading players in the China lingerie market. To remain competitive in the market lingerie companies are focusing on developing unique marketing strategies and using updated technology to enrich customer experience and to remain competitive in the lingerie market. They are differentiating their product and communicating their unique selling proposition through different mediums to the consumers. They are positioning their brand in such a way to creates trust among consumers. For instance, Etam Group has implemented a strategy to optimize its infrastructure and fulfil customer expectations. Thecompanyhassystematically installed fiber optics at their stores and considerably improved the Wifi network so that store team can work directly on digital devices such as tablets and smartphones to provide customers with fast and accurate products. “China lingerie market is anticipated to register healthy growth during forecast period. Many companies in the industry have turned to innovate their current product line by improvising packaging and product quality. Moreover, the country’s lingerie market is witnessing trends in terms of fitting, fabric design and wider color choices. For instance, shapewear category in lingerie has evolved from harsh, uncomfortable clothing to shapewear with comfort and style. Majority of Chinese brands’ mission is to change the industry and to solve common difficulties that people face, such as ill-fitting, curve-enhancing bras, etc. Hence, companies are shifting their product portfolio to comfortable, gender-neutral, and versatile styles”. said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global managementconsulting firm. © TechSci Research 13

Report Ordering China Lingerie Market Size, By Value (USD Billion), 2016-2026F CAGR 2016-2020 CAGR 2021E-2026F By Value: xx% By Value: xx% 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Value (USD Billion) China Lingerie Market Share, By Product Type, By Value, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Bra 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% Knickers & Panties 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Lounge Wear 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Shape Wear 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% China Lounge Wear Market Share, By Distribution Channel, By Value, 2016-2026F 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Online 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Supermarket/Hypermarket 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Independent Retail Store 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% © TechSci Research 14

Report Ordering Report Name: CHINA LINGERIE MARKET FORECAST AND OPPORTUNITIES 2016 –2026 Report Price License Type Price Electronic Access - Single User License $3500 Electronic Access - Multi-User License $4500 Custom Research License $7500 To View Sample OR Purchase Report © TechSci Research 15

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