Sample Data -Snapshot According to TechSci Research report, “China Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Distribution Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others), By Region, Competition, Forecast Opportunities, 2026”, China lingerie market was valued at USD26.36 billion in 2020 and is expected to reach USD42.51 billion by 2026 with a CAGR of 6.80% during the forecast period. China lingerie market grew at a significant pace in the past few years and is expected to register strong growth in the coming years as well, due to increasing female population, changing preferences of young and dynamic generation and rising awareness among the consumers due to social media penetration. Moreover, rising urban population is offering huge growth opportunities to manufacturers by catering to demand for lingerie in the country. Today, there is less societal discrimination against women in the country, and the concept of financial independence among working women has helped them make better decisions. As a result, it is now easier for vendors to directly target women and influence their purchasing decisions. Furthermore, the growing urban middle class, strong brand awareness, and rising disposable income is increasing the demand for lingerie in China. There has been an increase in local middle class, particularly millennial women, who prefer to spend their disposable income on items that makethemfeelconfidentand at the sametime allow them to express their personality. China lingerie market is segmented based on product type, distribution channel, company, and region. In terms of product type, the market can be segregated into bra, knickers & panties, lounge wear, shape wear & others. Out of these, bra registered highest market share among all lingerie type dueto increasing emphasis on inner comfort, followed by knickers & panties, lounge wear, Shape wear & others. In terms of distribution channel, Independent retail store is dominating the China lingerie market followed by online because it offers consumers the opportunity to touch and feel the lingerie product. The online channel is the fastest growing as the advent of online retail has allowed consumers to easily surf through catalogs without being cramped by any store manager or any executive, which ensures greater privacy to the consumers. Moreover, companiesare shifting their focus to online retail, as it is a much more cost-effective model and involves low operating costs. In terms of regional analysis, the market is segment into East China, North China, North East China, South Central China, North West China, South West China. East China is dominating the China lingerie market followed by North China. Company named Shenzhen Huijie Group Co., Ltd. L Brands, Inc., Cosmo Lady (China) Holdings Company, Embry Holdings Limited, Yancheng International Women's Fashion Co., Ltd among others are the major leading players in the China lingerie market. To remain competitive in the market lingerie companies are focusing on developing unique marketing strategies and using updated technology to enrich customer experience and to remain competitive in the lingerie market. They are differentiating their product and communicating their unique selling proposition through different mediums to the consumers. They are positioning their brand in such a way to creates trust among consumers. For instance, Etam Group has implemented a strategy to optimize its infrastructure and fulfil customer expectations. Thecompanyhassystematically installed fiber optics at their stores and considerably improved the Wifi network so that store team can work directly on digital devices such as tablets and smartphones to provide customers with fast and accurate products. “China lingerie market is anticipated to register healthy growth during forecast period. Many companies in the industry have turned to innovate their current product line by improvising packaging and product quality. Moreover, the country’s lingerie market is witnessing trends in terms of fitting, fabric design and wider color choices. For instance, shapewear category in lingerie has evolved from harsh, uncomfortable clothing to shapewear with comfort and style. Majority of Chinese brands’ mission is to change the industry and to solve common difficulties that people face, such as ill-fitting, curve-enhancing bras, etc. Hence, companies are shifting their product portfolio to comfortable, gender-neutral, and versatile styles”. said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global managementconsulting firm. © TechSci Research 13