Scope of Report Product of Interest (POI): Tire By DemandCategory: ❑ OEM: Original Equipment Manufacturer (OEM) tires, also called stock tires are those type of tires that are specified by the vehicle manufacturer and come fitted from the factory with the purchased vehicle. These types of tires are selected by the automotive manufacturer to meet the ideal performance requirements for their brand-new vehicle. Predominantly OEM tires are not custom fitted to meet the user's requirements but are designed with a focus to provide fuel efficiency, comfort, and better road handling capabilities. ❑ Replacement: Replacement tires commonly known as aftermarket tires are those types of tires that consumers purchase for replacing the company fitted OEM tires. Replacement tires overcome the limitations of OEM tires, by giving the consumer an option of customizing the vehicle to benefit his or her needs for superior driving experience over comfort. By Tire Construction Type: ❑ Radial: The radial wheel is a specific design of a vehicular tire. In this design, the roots of the ropes are rotated 90 degrees to the point of travel, or radially. Radial wheels have flexible sidewalls, low fuel consumption, long tread life, stable road connectivity, reduced maintenance of equipment, etc. ❑ Bias: A bias tire consists of multiple rubber plies over-lapping each other. The crown and sidewalls are interdependent. The overlapped plies form a thick layer that is less flexible and more sensitive to overheating. By Sales Channel: ❑ Online: Owing to rising internet penetration, tires are being sold through e-commerce portals like TireShop.com, Pneufree.com or company websites, etc. Tire sales through online channel is backed by various benefits such as brand and price comparison, fast delivery and high discount offers. ❑ Offline: Tire sales through tire distributor sales outlet, company stores, automotive retail shops, etc. are being classified under the offline mode of sales channel. 10 Automotive © TechSci Research 10