ABOUT MOST Welcome to the issue of the MOST Urban Project Hub! In this publication, we would like to present you 12 magical, high-impact projects by the MOST project participants. The mission of MOST Music, supported by Creative Europe, is to boost the music market of the Balkans by connecting and supporting actors of the world music scene; artists, managers, festivals and institutions. MOST builds a bridge linking the Balkans and the global music market, a bridge made up of personal connections, experience and exchange. MOST is focused on creating buzz around the contemporary Balkan music brand, actively looking beyond the stereotypes. The project is led by Budapest-based Hangvető, a hub of world music in Central Eastern Europe. Hangvető organises world music festivals such as Budapest Ritmo; cultural events like Pont Festival, training programs e.g. CEU Summer University courses; and develops cultural strategy, with special expertise in UNESCO Music Cities and European Capitals of Culture. The firm also produces films and documentaries, as well as publishes and distributes records. We greatly appreciate our associated partner, the Pro Progressione team, who coordinated this pillar in the past four years. We owe thanks to Dana McKelvey for her reports, on which this publication is based on. © 2024 MOSTMUSIC.EU @MOSTMUSICEU 4

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