The mission of MOST Music is to boost the music market of the Balkans by connecting and supporting actors of the world music scene. The four-year-long project focuses on four pillars of activity: Balkan Music Export for artists, Management Training for beginner or aspiring world music professionals, Festival & Club Exchange for events and venues, and finally the Urban Project Hub incubator for urban music projects. MOST builds a bridge connecting the Balkans and the global music market, a bridge made up of personal connections, experience and exchange. This Creative Europe-supported project channels the amazing potential and exciting cultural mix of the South East European region into the larger European circulation. MOST is focused on creating buzz around the contemporary Balkan music brand, actively looking beyond the stereotypes. MOST Music will conclude with a celebration of Balkan music at the BALKAN:MOST Festival in cooperation with WOMEX on 7–9 September 2023. Learn more: https://mostmusic.eu 2019–2024 MOST – The Complex Strategy to Develop The Balkan World Music Scene (Project Ref. No.: 607584-CREA-1-2019-1-HU-CULT-COOP2) 90
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