venues, and 昀椀nally the Urban Project Hub incubator for urban music projects. MOST built a bridge connecting the Balkans and the global music market, a bridge made up of personal connections, experience and exchange. Selected by an expert jury board from close to one thousand applicants, the MOST project had over 30 artists, 80 managers and 60 festivals & clubs and 20 policy-makers. They took part in international training and mentoring by the best in the industry, they met for networking and traineeships, and they rocked the most prestigious stages in the genre, from WOMEX through Budapest Ritmo to EXIT and Eurosonic. MOST Music has been crowned with a celebration of Balkan music at the BALKAN:MOST Showcase & Conference on 7–9 September 2023, in Veszprém, the European Capital of Culture. We saw 昀椀rsthand that once given the opportunity and resources, participants were able to show their uniqueness, proving that Balkan musicians and music industry professionals cannot and should not be ignored. MOST Music is a consortium of 10 partner organisations, led by the Budapest-based Hangvető – to learn more about the outstanding world music institutions that support the project’s e昀昀orts, turn to the Partners chapter. For more information about MOST Music, visit our website, or follow us on social media! mostmusic.eu | @mostmusiceu 2019–2024 MOST – The Complex Strategy to Develop The Balkan World Music Scene (Project Ref. No.: 607584-CREA-1-2019-1-HU-CULT-COOP2) 7